Sr. Digital Marketing Specialist
About this role
Overview
We’re looking for a Senior Digital Marketing Specialist to lead and optimize performance marketing in Korea, managing end-to-end campaign execution across key local and global platforms: Naver, Google, Kakao, Meta, Criteo, Impact, Payco, and relevant marketplace media & ads. This role will be the Korea in-market expert who drives measurable growth through strategy, hands-on execution, partner management, and performance optimization—while collaborating closely with and reporting into our Global Marketing Hub based in Colorado, USA. You’ll work cross-functionally with global and regional stakeholders and coordinate with agencies and platform partners to ensure best-in-class planning, buying, measurement, and reporting.
What You'll Do
- Lead strategy, execution, and optimization of paid media (Search, Shopping, Display, Video, Affiliate) campaigns across Naver, Kakao, Google, Meta, Criteo, Impact, Payco, and local Marketplaces.
- Own budget pacing, bid strategies, targeting, creative rotation, and ongoing experimentation to improve ROAS, conversion rate, and incremental revenue of marketing campaigns.
- Serve as the day-to-day lead for agency partners (media buying, creative production, marketplace agencies, affiliate network partners), including campaign briefing, set up, QA, optimization direction, and weekly performance check-ins.
- Partner with internal teams to ensure campaign alignment to global marketing strategy, while localizing for Korea market. Collaborate with Global Marketing Hub resources on strategy, budgeting, measurement framework and testing. Collaborate with local Digital Activation Team on creative briefing and localization of creative, promo and go-to-market calendars, and marketing alignment to commercial regional priorities.
- Own weekly & monthly reporting for Korea performance across all channels. Compile data and translate into strategic insights and actionable next steps for performance improvement. Present insights during weekly trading meetings and check-ins with the Korea-based Digital Activation Team.
- Bring a strong understanding of Korean consumer behavior and platform nuances (Naver ecosystems, Kakao properties, marketplace promotion cadence). Ensure localized messaging and offers are culturally relevant and aligned to Korean seasonality, holidays, and competitive landscape. Monitor market/competitor activity and share insights with the Global Marketing Hub to inform strategy.
What You'll Bring to the Table
- 5+ years of hands-on digital performance marketing experience, with direct execution/optimization responsibilities.
- Demonstrated experience running campaigns across Korean platforms, especially Naver and Kakao, plus global platforms such as Google & Meta. Experience with Criteo and affiliate/partner marketing also a huge plus.
- Experience managing marketplace marketing (paid placements, promo participation, merchandising coordination, onsite search/ads, feed optimization).
- Strong track record driving performance outcomes through structured testing & optimization.
- Experience managing agency partners and cross-functional collaborators.
- Strong analytical capabilities: ability to interpret performance data and translate it into actionable decisions.
- Proficient in Korean (native-level) with strong proficiency in English to collaborate with US-based collaborators
- Our core business hours are 8am to 5pm KST. We prefer candidates who can attend occasional 7am calls with US-based partners.
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Job Category: Corporate
Company at a glance
At Crocs, Inc., we believe life’s too short for uncomfortable shoes. As the global force behind two iconic brands — Crocs and HEYDUDE — we’re redefining casual footwear for people everywhere. Whether it’s the unmistakable Classic Clog or the laid-back ease of a HEYDUDE slip-on, our products are designed to move with you, wherever life takes you.
We’re more than just shoes. We’re about comfort without compromise, style with personality, and making a positive impact while we’re at it. Our brands are for all seasons, all ages, and all walks of life — and our commitment to personalization and self-expression keeps us connected to our consumer, one pair at a time.
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