Manager, Communications & Creator Partnerships Job Description | NYC + CA (San Francisco)

POSITION PURPOSE  

We're looking for a Communications & Creator Partnerships Manager to own how Credo shows up in the world beyond our own channels. This person manages earned media, influencer and creator relationships, Substack partnerships, and emerging channels like Reddit and LLMs — making sure Credo is part of the conversations our customers are already having in real time. This is a brand-new role at a pivotal moment. We're investing in earned content as a strategic growth lever, and we need someone who thinks like both a storyteller and a strategist. 

This is a remote role that may require minimal travel as needed to store locations across the US. 

MAIN RESPONSIBILITIES 

PR & Earned Media 

• Own the PR strategy and day-to-day operations, from big swings to timely pitches 

• Drive earned coverage positioning Credo as the authority in beauty 

• Build and maintain relationships with key editors, journalists, and beauty media contacts 

• Identify and pitch story angles that are uniquely Credo's to tell 

Influencer & Creator Partnerships 

• Own the influencer strategy — from briefing to execution to performance tracking 

• Manage the influencer agency relationship and hold them accountable to results 

• Identify creators who genuinely use and love Credo products and develop relationships with them 

• Own ShopMy as a creator monetization and attribution tool 

• Develop aspirational brand partnerships that make Credo gifting feel cool and culturally relevant 

Emerging & Off-Channel 

• Own Credo's presence on Reddit, Substack, and other community-driven platforms 

• Develop relationships with Substack creators for editorial partnerships and gifting features 

• Ensure Credo shows up accurately and positively in AI-generated recommendations and LLM search 

• Answer questions openly in community spaces — building trust and discoverability 

SKILLS & QUALIFICATIONS 

• 4–6 years of experience in PR, communications, influencer marketing, or a combination 

• A genuine love for beauty — you know the brands, you follow the creators, you read the Substacks 

• Strong existing relationships with beauty media and/or creators 

• Experience managing agencies and holding external partners accountable 

• A storyteller's instinct — you know what makes a pitch land and what makes content spread 

• Comfort with data — you can track performance, read a ShopMy dashboard, and tie earned efforts to business results 

• Experience at a fashion or beauty brand or retailer preferred 

• Familiarity with LLM optimization or AI discoverability strategies 

• An entrepreneurial mindset — this role is being built, not inherited 

EQUAL EMPLOYMENT OPPORTUNITY 

 
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results.