About this role
DUTIES AND RESPONSIBILITIES:
Develop and write high-quality, engaging, and SEO-optimized content, including blog posts, articles, website copy, email campaigns, whitepapers, case studies, social media posts, and video scripts.
Collaborate with the marketing team to create and execute a content strategy that aligns with brand messaging, business objectives, and target audience needs.
Conduct keyword research, implement SEO best practices, and optimize content for search engines to increase organic traffic and search rankings.
Manage the distribution of content across various digital channels, including social media, email, and third-party platforms, to drive engagement and conversions.
Measure and analyze the performance of content campaigns using analytics tools (e.g., Google Analytics, HubSpot) and provide recommendations for continuous improvement.
Work closely with cross-functional teams (Sales, Product, Design) to ensure content aligns with company initiatives and customer needs.
Ensure all content maintains brand voice, tone, and guidelines, while staying true to company values.
KNOWLEDGE, SKILLS AND ABILITIES:
Strong writing, editing, and proofreading skills with an eye for detail.
Solid understanding of SEO, SEM, and digital marketing strategies.
Creative thinking and a passion for storytelling.
Excellent time management and organizational skills with the ability to manage multiple projects simultaneously.
Ability to work independently and collaborate effectively in a team environment.
EDUCATION AND EXPERIENCE:
Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
At least 2 years of experience in content marketing, copywriting, or digital marketing.
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