Core Responsibilities 

Demand Generation & Pipeline Ownership 

• Own the regional targets for generating new contacts, Marketing Qualified Leads (Tasks), and Sales Opportunities. 

• Execute a balanced 50/50 strategic split between Account-Based Marketing (ABM) and New Account Acquisition. 

• Utilize a diverse marketing toolbox to source high-value opportunities within untapped market segments. 

• Collaborate with the global Center of Excellence (CoE) to optimize localized email marketing and paid search campaigns. 

Strategic Sales Alignment 

• Partner closely with the India Sales leadership team to align marketing priorities with regional revenue goals. 

• Co-lead field execution strategies, including custom customer seminars and localized industry events. 

• Maintain a tight feedback loop with the Inside Sales team (managed by a peer marketing leader) to optimize Task-to-Opportunity conversion rates. 

Vertical Market Execution 

• Design and deploy targeted campaigns specifically tailored to Cognex’s core growth verticals: Automotive, Electronics, CPG, and Logistics. 

• Develop deep localized insights for these verticals to ensure highly relevant, high-impact messaging. 

Process Innovation & Scale 

• Proactively share execution examples and proven optimization recommendations to upgrade the global demand generation playbook. 

• Standardize regional event and campaign workflows to ensure predictable, scalable marketing ROI. 

Job Requirements 

MarTech & Tool Requirements 

• CRM & Automation: Hands-on proficiency with Salesforce and Pardot (Account Engagement) to manage pipelines and nurture campaigns. 

• Conversational Marketing: Experience using Qualified (or similar conversational marketing/website chat platforms) to capture real-time intent. 

• Analytics & Reporting: Ability to navigate Power BI (PBI) dashboards to track pipeline KPIs, analyze ROI, and report performance. 

• ABM Platforms: Familiarity with modern ABM orchestration tools (e.g., 6sense, Demandbase) to target key enterprise accounts. 

India Channel Expertise 

• B2B Social Media: Expert-level knowledge of leveraging LinkedIn for organic thought leadership, executive profiling, and targeted lead generation. 

• Mobile & Direct Channels: Strategic familiarity with using WhatsApp for Business and SMS automation for high-engagement B2B event reminders and nurture streams. 

• Local Networks: Experience partnering with local Indian industrial publishers, B2B media houses, and trade associations (e.g., CII, FICCI) to expand reach, and tradeshows. 

Experience & Skills 

• Proven Track Record: 6+ years of B2B demand generation or field marketing experience, ideally within the industrial automation, technology, or manufacturing sectors. 

• Vertical Expertise: Demonstrated success running campaigns targeting Automotive, Electronics, CPG, or Logistics industries in India. 

• Campaign Mastery: Deep expertise managing end-to-end multi-channel campaigns, with a strong understanding of both ABM frameworks and net-new acquisition tactics. 

• Stakeholder Management: Exceptional capability to build trust and partner closely with senior Sales leaders and distributed global marketing teams. 

Personal Attributes 

• Autonomy: Ability to execute end-to-end programs independently with little to no oversight. 

• Problem Solver: Proactively anticipates project risks and identifies creative ways to clear execution roadblocks. 

• Communicator: Strong English communication skills to effectively collaborate across regional borders and corporate layers.