【TW Life】Senior Specialist, Direct Marketing Digital Business Dept.

Taipei City · On-site

About this role

  1. 管理並優化行銷名單產出流程,定期提供符合業務需求的高品質名單,支援銷售與行銷活動成效提升。
  2. 規劃與推動客戶資料平台(CDP)相關專案,包含名單產製流程梳理、資料正確性驗證與功能優化,確保平台能有效支撐實際業務與行銷應用。
  3. 運用 CDP 與其他數據資產建置並優化行銷模型,持續提升名單轉換率與整體行銷投放成效。
  4. 強化部門資料安全管理與作業流程設計,將既有人工流程導入自動化與標準化,提升營運效率並降低作業風險。
  5. 協調並整合銷售及行銷團隊的需求與資源,將業務需求轉化為具體數據解決方案,並持續追蹤與優化執行成果。

Company at a glance

Chubb is a world leader in insurance. With operations in 54 countries and territories, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. As an underwriting company, we assess, assume and manage risk with insight and discipline. We service and pay our claims fairly and promptly. The company is also defined by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength and local operations globally. Parent company Chubb Limited is listed on the New York Stock Exchange (NYSE: CB) and is a component of the S&P 500 index. Chubb maintains executive offices in Zurich, New York, London, Paris and other locations, and employs approximately 40,000 people worldwide. Additional information can be found at: www.chubb.com.

Chubb Life Hong Kong is the international life insurance division of Chubb, establishing its presence in Hong Kong since 1976. To meet the financial protection and wealth management needs of its broad range of customers, Chubb Life in Hong Kong (Chubb Life Insurance Hong Kong Limited) offers a range of life protection, savings, accident and health insurance solutions through agents and brokers. The company has been a recipient of various awards for marketing, product innovation and commitment in corporate social responsibility.

安達為全球領先的保險公司,業務遍及54個國家及地區。安達為不同行業的客戶提供商業及個人財產和責任保險、個人意外及醫療輔助保險、再保險及人壽保險等。公司的優越之處在於其多元化的產品及服務範圍、廣大的分銷能力、超卓的財務實力、出眾的理賠專業知識及營運業務遍佈全球各地。總公司安達有限公司於紐約證券交易所上市(紐約證券交易所:CB),為標準普爾500指數的成份公司。安達於蘇黎世、紐約、倫敦及其他地方設有行政辦公室,全球僱員人數約40,000名。

安達人壽是安達旗下負責國際人壽保險的分部。於亞洲,安達人壽的業務分佈在香港特別行政區、印尼、韓國、緬甸、台灣、泰國及越南等市場,並在中國設有合資企業。安達人壽自1976年踏足香港,並於2015年在香港特區開展環球財富管理業務。為滿足廣泛客戶的財務保障及財富管理需求,安達人壽香港(安達人壽保險有限公司)透過保險代理團隊及保險經紀提供一系列的人壽、儲蓄、意外和醫療保險方案。

Team Size1,001-5,000 employees
WorkspaceOn-site
IndustryInsurance
Location
Taipei, Taiwan

Tired of cold applications?

Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.

Know someone who'd be great for this?