Lead Insights Analyst, Field Marketing
About this role
Chick-fil-A, Inc. ('Chick-fil-A' or 'the Company') Staff members play a vital role in achieving our strategic goals by developing their skills, fostering inclusive teamwork, and embracing innovation. All Staff are expected to contribute to a compelling future by inspiring and motivating those around them. Growth and development are essential at Chick-fil-A. We want Staff to seek new perspectives and adopt new methods to drive continuous improvement and adaptation to evolving business needs. Lastly, we ask Staff to seek wisdom, expect the best, accept responsibility, respond with courage, and think others first.
Our Flexible Futures Model offers a healthy mix of working in person (currently a minimum of 8-10 days per month) and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community.
Overview
As part of the Customer & Market Insights team at Chick-fil-A, it is our role to capitalize the Customer and provide meaningful insights that fuel innovation around service, product development, messaging and experience. The Field Marketing Lead Insights Analyst will support Chick-fil-A's Local & Market Level analytics by developing scalable reporting, performing exploratory analyses, and enabling faster, more consistent delivery of insights to Field Marketing leaders. This role partners closely with senior analysts and strategists to transform complex data into actionable reporting while improving the team's speed, scalability, and self-service capabilities. The role will focus on building analytical foundations, automating recurring work, and expanding current team reporting capabilities.
Responsibilities
- Develop, maintain, and automate dashboards and recurring reporting that measure market, and local marketing performance.
- Perform exploratory analyses and prepare data to support business questions, promotional evaluations, A/B testing, and local marketing measurement.
- Build scalable data pipelines and reporting solutions using SQL, Databricks, Tableau, Alteryx, and related analytical tools.
- Improve reporting efficiency and stakeholder adoption by identifying opportunities for automation, self-service analytics, and standardized reporting.
- Ensure data quality and reporting accuracy by validating data sources, troubleshooting issues, and partnering with Data & Technology teams.
- Partner with teammates to translate business questions into analytical approaches, preparing data and insights that inform strategic recommendations.
- Document reporting methodologies, business definitions, and analytical processes to improve consistency, scalability, and knowledge sharing.
Required Qualifications (Knowledge, Skills, & Abilities)
Experience partnering well with cross-functional teams, being highly collaborative with the ability to build strong relationships
Ability to manage multiple projects and deadlines simultaneously
Strong analytical skills in hypothesis generation and data identification
Ability to convey insights in a way that is clear and compelling
Tableau, SQL, Excel, PowerPoint, Alteryx, Power BI
Preferred Qualifications (Knowledge, Skills, & Abilities)
Experience in geolocation data and/or geospatial data processing
Experience in advanced analytics areas such as MMM, price and promotion, product assortment, in-market testing, and digital measurement
Databricks and/or Python experience
Required Years of Experience
3
Preferred Years of Experience
6
Travel Requirements
20%
Required Level of Education
Bachelor's degree or equivalent experience
Preferred Level of Education
Master's Degree
Required Major/Concentration
Finance, Accounting, Mathematics, Statistics, Industrial Engineering, Business Analytics, Marketing, Economics, or other similar fields
Preferred Major/Concentration
Business Analytics, Statistics, Mathematics, Marketing Research, Economics, or other similar fields
Relocation Assistance Provided
No
Company at a glance
Chick-fil-A, Inc. is the third largest quick-service restaurant company in the United States, known for its freshly-prepared food, signature hospitality and unique franchise model. More than 200,000 Team Members are employed by independent Owner-Operators in more than 3,000 restaurants across the United States, Canada, and Puerto Rico. Chick-fil-A Owner-Operators live and work in the communities their restaurants serve, each supporting local efforts to address hunger, education, and making a positive impact. For their Team Members, Chick-fil-A Operators are committed to providing a welcoming and supportive culture, personal and professional growth opportunities, and the flexibility to thrive inside and outside of work. Chick-fil-A, Inc. is a family-owned and privately held company that was founded in 1967 by S. Truett Cathy.
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