About this role
Principal Tasks & Responsibilities
- Regional Sales & Business Achievement
Drive achievement of monthly, quarterly, and annual regional sales targets.
Ensure brand-wise sales achievement with special focus on priority/Aatmanirbhar brands.
Ensure each ABM and FO achieves territory targets and improves overall productivity.
Maintain business hygiene by reducing sales returns and minimizing expiries.
Ensure accurate forecasting for uninterrupted product availability.
Strengthen coordination with distributors and channel partners.
Ensure achievement of collection and receivables targets.
Take corrective actions for slow-moving or underperforming products.
Drive balanced growth across therapy segments.
- Leadership & Team Development
Lead, coach, and mentor ABMs to drive high performance.
Monitor field productivity metrics
Minimum Doctor Call Average of 12
95%+ MCR coverage
95% KOL coverage
Conduct regular field visits and joint working to improve execution quality.
Build a performance-driven and compliant sales culture.
Ensure manpower planning, retention, and capability development.
- KOL & Key Customer Development
Develop and sustain strong relationships with KOLs and key customers.
Support implementation of strategic alliance programs to maximize ROI.
Periodically track KOL contribution and initiate corrective interventions.
Personally engage with high-value customers to strengthen brand positioning.
- Marketing & Strategy Execution
Ensure effective implementation of marketing programs (CMEs, symposiums, brand campaigns).
Translate business strategy into regional action plans.
Track implementation effectiveness and close execution gaps.
Monitor team performance and compliance through Phyzii reporting.
Implement local strategies in alignment with national business objectives.
Key Skills & Competencies
Regional Sales Strategy & Target Achievement
Leadership & Performance Management
Business Forecasting & Distribution Management
KOL & Key Account Management
Data Analysis & Decision Making
Execution Excellence & Compliance Orientation
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