Senior Paid Media Manager

Role Overview

Key Responsibilities

Product Strategy and Business Analysis

• Conduct detailed business analysis across SEO, ASO, Learn, Copy, and Translation initiatives.
• Assess business problems, user needs, operational gaps, and growth opportunities.
• Review and challenge MRDs and business requests to ensure they are supported by clear data, business value, and measurable outcomes.
• Translate approved business requirements into structured product strategies and execution plans.
• Prioritize projects based on expected impact, urgency, resource requirements, and strategic alignment.

MRD and PRD Ownership

• Lead the creation, assessment, and refinement of Market Requirements Documents and Product Requirements Documents.
• Convert business requirements into clear product features, workflows, user stories, acceptance criteria, and technical requirements.
• Identify missing requirements, dependencies, risks, and potential implementation challenges before development begins.
• Ensure every project has a clearly defined problem statement, target users, success metrics, scope, and expected business outcome.
• Maintain product documentation throughout the full project lifecycle.

Cross-Functional Project Delivery

• Serve as the central Product Manager for projects involving SEO, ASO, Learn, Copy, and Translation.
• Work directly with engineering, data, design, operations, marketing, and business teams to move projects from concept to launch.
• Manage project priorities, timelines, dependencies, blockers, and stakeholder expectations.
• Help accelerate project delivery by ensuring engineers receive complete, validated, and actionable requirements.
• Coordinate across multiple teams and ensure clear ownership throughout execution.
• Support product testing, launch readiness, rollout planning, and post-launch optimization.

Measurement and Resource Allocation

• Define clear success metrics and measurement frameworks for every project.
• Measure project performance against adoption, efficiency, conversion, revenue, cost reduction, productivity, and other relevant growth indicators.
• Conduct post-launch analysis to determine whether projects delivered the expected business impact.
• Identify underperforming projects and recommend corrective actions, scope changes, or resource reallocation.
• Provide data-backed recommendations on where engineering and operational resources should be invested.
• Build clear reporting for leadership covering project performance, impact, risks, and next priorities.

Required Qualifications

• Professional fluency in both Mandarin and English is mandatory.
• Proven experience as a Product Manager within a Growth Product, Growth Technology, Growth Platform, or Growth Intelligence team.
• Strong experience developing, reviewing, and managing MRDs and PRDs.
• Demonstrated ability to translate business problems into scalable product and technical solutions.
• Experience working directly with engineering teams throughout the product development lifecycle.
• Strong business analysis, data interpretation, prioritization, and project management capabilities.
• Experience defining product success metrics and measuring post-launch performance.
• Ability to manage multiple cross-functional projects simultaneously.
• Strong stakeholder management and communication skills across business and technical teams.
• Ability to operate effectively in a fast-moving, highly cross-functional environment.

Preferred Experience

• SEO platforms, content discovery, technical SEO, or search performance.
• ASO, mobile acquisition, app-store conversion, or app growth.
• Learning platforms, educational content, or content-led user acquisition.
• Copywriting operations, content management systems, or AI-assisted content production.
• Translation, localization, language technology, or AI-powered translation workflows.
• Growth analytics, attribution, experimentation, automation, or intelligence platforms.
• AI-enabled operational workflows and productivity tools.

Core Competencies

• Product ownership
• Business analysis
• MRD and PRD development
• Growth product strategy
• Data-driven prioritization
• Engineering collaboration
• Cross-functional project management
• Success measurement and experimentation
• Resource allocation
• Stakeholder management
• Mandarin and English communication

Success in This Role

• Establish a structured product development process across Growth Intelligence projects.
• Improve the quality and clarity of MRDs and PRDs before engineering development begins.
• Reduce project delays caused by incomplete requirements, unclear ownership, or cross-team dependencies.
• Accelerate the delivery of projects across SEO, ASO, Learn, Copy, and Translation.
• Ensure every project is connected to measurable growth, efficiency, revenue, or cost-saving outcomes.
• Provide leadership with clear recommendations on project prioritization and resource allocation.