Assistant Store Director - London Regent Street Global Flagship
About this role
INTRODUCTION
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
JOB PURPOSE
RESPONSIBILITIES
- Partner with the Store Director to lead the flagship store, delivering exceptional performance across sales, service, and operations
- Set the tone on the shop floor, creating an environment where every client journey feels personal, seamless, and memorable
- Coach and develop team members in real time, building capability and confidence to elevate both individual and collective performance
- Take ownership of key commercial areas, using insight and analysis to identify opportunities and drive results
- Strengthen client relationships and support the growth of clienteling across the team to build long-term loyalty
- Ensure operational excellence at scale, maintaining the highest standards across stock, compliance, and store presentation
PERSONAL PROFILE
- Strong leadership experience within retail, ideally in luxury or premium environments
- A proven ability to develop, motivate, and inspire diverse teams to achieve outstanding results
- A deep understanding of client experience, with a passion for delivering personalised service
- Commercially astute, with confidence in analysing performance and shaping action plans
- A collaborative mindset, with excellent communication and relationship-building skills
- Comfortable balancing strategic thinking with hands-on leadership in a fast-paced flagship setting
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Company at a glance
Born from innovation, Burberry is a global luxury brand with a rich British heritage. Now celebrating our 170th year, we continue to build on the pioneering spirit that has defined us since 1856.
Founded by Thomas Burberry, our brand is underpinned by a passion for the outdoors. Thomas Burberry invented the innovative rain-ready fabric gabardine to protect explorers from the elements. In doing so, he created the foundation for the iconic Burberry trench coat, which remains core to the business even today.
Guided by our history of exploration and our shared belief that ‘creativity opens spaces’, our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities.
As a values-driven brand, we are committed to creating the next generation of sustainable luxury and believe that diversity, equity and inclusion are essential to fulfilling our purpose. Fostering an inclusive culture where differences are valued and embraced enables us to be more creative, engaged and make a more meaningful contribution to the world around us.
To discover more about our brand values, visit Burberryplc.com
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