National & Enterprise Account Executive, WBUR, WBUR Business Partnerships
About this role
WBUR and its creative studio, CitySpace Productions (CSP), is seeking a driven, consultative Account Executive to sell sponsorships and branded content across WBUR’s broadcast, digital, events, and CSP’s production services. You will build revenue by developing new client relationships, expanding existing accounts, and crafting integrated proposals that leverage the full suite of WBUR and CSP capabilitiesfrom on-air sponsorships and digital campaigns to live events and custom-produced content.
Key Responsibilities:
- Business Development & Sales Execution
- Prospect, develop, and close new business from local, regional, and national sponsors.
- Manage a pipeline of opportunities end-to-end including outreach, discovery, proposal development, contracting, and closing.
- Identify cross-sell opportunities between WBUR inventory (broadcast, podcasts, digital, events) and CSP (branded video, audio series, long-form and short-form content, event production)
- Meet and exceed quarterly and annual sales targets and KPIs.
- Attend networking events and aid in exhibiting at conferences to build new relationships and develop pipeline.
- Strategic Account Management
- Serve as primary client contact - building strong, trust-based relationships with C-level as well as marketing and communications decision-makers.
- Develop customized partnership strategies that align client objectives withWBUR’s editorial mission and CSP’s production capabilities.
- Manage post-sale handoffs and maintain client satisfaction through campaign execution and reporting.
- Creative Proposal Development
- Craft compelling, integrated proposals and presentations that articulate value, audience insights, measurement plans, and creative concepts.
- Price and structure deals that maximize revenue while delivering results for clients.
- Collaboration & Project Coordination
- Coordinate internally to ensure accurate trafficking, fulfillment, creative approvals, and delivery timelines.
- Work closely with CSP producers to scope, budget, and schedule custom content projects; ensure client expectations are met and production runs smoothly.
- Measurement & Reporting
- Work with AdOps to provide clients with clear performance reporting and post campaign analyses; use insights to recommend optimizations andrenewals.
- Track and document opportunities, activities, and revenue in CRM; maintain accurate records for forecasting and finance.
- Market & Audience Expertise
- Stay current on industry trends, competitive landscape, and best practices in broadcast, digital, branded content, and event sponsorship.
- Use audience data and research to tailor pitches and demonstrate value to prospective partners.
Company at a glance
For seventy years, Boston University College of General Studies has been a leader in general education—a small liberal arts college providing a world-class general education in the heart of a large research university. The educational practices CGS pioneered and refined—interdisciplinary learning, the Capstone project, the use of e-Portfolios for rigorous assessment, and an emphasis on general education—have since been adopted as best practices in the field of higher education.
Today, CGS continues its legacy of interdisciplinary teaching and learning. Its two-year program fulfills most of the University’s BU Hub general education requirements, inspiring students to make connections among disciplines and to connect their knowledge to real-world problems. It continues to offer a rigorous and comprehensive liberal arts foundation while guiding students on a unique pathway through BU, teaching them how to apply broad learning, how to think critically and creatively, and how to communicate effectively. With its unique first-year experience—a spring semester start date followed by a summer semester in London or New England—CGS offers the only program at Boston University where study abroad is integrated into the first year of college.
Our faculty and leadership pioneer best practices in interdisciplinary and general education around the globe. And our alumni continue to change the world in every industry and profession they choose—from entertainment to education to business to the medical fields.
We love to stay connected with our alumni, parents, and friends! Follow us here on LinkedIn, join BU Connects (https://buconnects.com/), or share your updates with us via a Class Note (https://www.bu.edu/cgs/alumni/class-notes/).
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