MARKETING MANAGER, Student Health Services
About this role
The Marketing and Communications Manager oversees a comprehensive marketing and communications strategy for Student Health Services (SHS) that aims to amplify and humanize clinical services and prevention programs. As a central member of the SHS team, this position consults and collaborates across multiple departments to manage a coordinated, data-driven approach to content and strategy. Reporting to the Director of Health Promotion & Prevention, this position oversees all print and digital marketing initiatives including the SHS website, social media channels, e-newsletters, campus-wide campaigns, and more. This position consults with University marketing and communications and coordinates extensively to ensure communications are accurate and aligned with SHS messaging. The Marketing and Communications Manager is responsible for developing and monitoring detailed analytics and making data-informed decisions around SHS marketing and communications work. Supervises marketing position and student employees. The position plays a critical role in the successful and ongoing growth of marketing and communications efforts at SHS
Company at a glance
For seventy years, Boston University College of General Studies has been a leader in general education—a small liberal arts college providing a world-class general education in the heart of a large research university. The educational practices CGS pioneered and refined—interdisciplinary learning, the Capstone project, the use of e-Portfolios for rigorous assessment, and an emphasis on general education—have since been adopted as best practices in the field of higher education.
Today, CGS continues its legacy of interdisciplinary teaching and learning. Its two-year program fulfills most of the University’s BU Hub general education requirements, inspiring students to make connections among disciplines and to connect their knowledge to real-world problems. It continues to offer a rigorous and comprehensive liberal arts foundation while guiding students on a unique pathway through BU, teaching them how to apply broad learning, how to think critically and creatively, and how to communicate effectively. With its unique first-year experience—a spring semester start date followed by a summer semester in London or New England—CGS offers the only program at Boston University where study abroad is integrated into the first year of college.
Our faculty and leadership pioneer best practices in interdisciplinary and general education around the globe. And our alumni continue to change the world in every industry and profession they choose—from entertainment to education to business to the medical fields.
We love to stay connected with our alumni, parents, and friends! Follow us here on LinkedIn, join BU Connects (https://buconnects.com/), or share your updates with us via a Class Note (https://www.bu.edu/cgs/alumni/class-notes/).
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