Performance Marketing Specialist
About this role
The marketing team at BookBeat is a team of curious minds and data-driven doers who love testing, learning and building together. As our Performance Marketing Specialist, you will work across multiple digital channels to shape strategy, build full-funnel campaigns and optimize performance towards our business targets and goals. You will turn insights into action and ideas into results, with plenty of room to experiment and make a real impact.
We believe you have at least a few years of experience in performance marketing, and that you are confident running and optimizing digital campaigns hands-on. You are someone who is curious by nature, excited to test new ideas and formats, and who uses data not just to optimize, but to elevate strategies and campaigns. You thrive in a fast-moving environment where learning and experimenting are part of the journey.
You will be part of our in-house performance marketing team, within the larger marketing organization, working closely through cross-team collaboration with growth marketers, designers and analysts, and many more. You will report to the Digital Marketing Director.
The role includes but is not limited to
Shaping and executing both short- and long-term strategies for full-funnel, digital marketing campaigns
Planning, building and optimizing campaigns across digital channels such as Google Ads, Paid Social, YouTube, TikTok and more
Driving performance through structured testing, audience strategy, budget management and continuous optimization
Collaborating closely with creative and analytics teams to align strategy, content and performance insights
Analyzing campaign performance and optimize towards targets using data and insights
We Believe You Have
Min. 3 years of experience working within digital/performance marketing
Relevant education in digital marketing and/or business administration
Hands-on experience working with platforms like Meta, Google Ads, TikTok, Programmatic etc. and a big plus if you have worked with Smartly before
A strong analytical mindset and confidence using tools like Google Analytics and Excel
We’re Looking For Someone Who Is
Full of energy and initiatives, someone who brings ideas, drives projects forward and inspires others
Analytical and creative, you love ideas, but you love impact even more
A strategic doer, you bring initiative, ownership and positivity to everything you work on
A collaborative team player and strong in communication, both written and spoken English
Hands-on with tasks and projects, but you also really enjoy zooming out, negotiating the best possible deals, and seeing the big picture
Fluent in Finnish – a big plus, not a must
What comes with joining BookBeat AB:
🌴 30 days of paid vacation
⏱️ One extra day off per year through reduced working hours
💰 ITP1 occupational pension and flex pension option
💌 Insurance, including occupational group life, work injury and business travel insurance
🎾 Annual wellness allowance, weekly wellness hour and monthly activity clubs
🎧 BookBeat subscription for you and your loved ones
💻 Working equipment, including a computer, phone and phone subscription
🏥 Subsidised occupational health care option
📜 Collective agreement
👶 Parental leave benefits
💜 A sustainable work-life balance with a 37.9-hour work week
⏰ Flexibility in your everyday work, including flexible working hours
🚀 Opportunities to keep growing through challenging tasks, learning opportunities and educational resources
🧠 Knowledge sharing sessions within and across teams
✨ Regular breakfasts, team activities, holiday parties, roadmap days and other moments that bring us together
🏢 A centrally located HQ in the heart of Stockholm, with access to our office gym, sauna and dog room
🎁 Discounts and benefits through Bonnier, e.g. yearly bike service
A bit about BookBeat
BookBeat’s journey began in 2015, with the ambition to create a market-leading service for digital books. In 2016, the BookBeat app was launched.
Today, around 10 years since our launch, more than one million people use BookBeat every month. We’re part of Bonnier Books and continue to grow across Europe with plenty of pages still left to write.
Team BookBeat now consists of around 170 curious and committed doers, working across areas such as tech, product development, books, marketing & sales, finance, business development and people operations.
What brings us together is not just what we do, but how we do it. Our four core values guide the way we work, collaborate and grow:
🚀 Be great at what you do
📣 Share what you know
🔎 Curiosity for our users and us
🤝 Build Team BookBeat
In practice, this means we want people to keep developing within their area of expertise, while also sharing knowledge generously with others. We work closely across teams, learn from each other and stay curious about our users, our product and the journey we’re on. We also believe that everyone contributes to the culture we build together. Whether it’s through collaboration, feedback, new ideas or simply helping a colleague out, we all play a part in making BookBeat a place where people can do great work and enjoy the journey along the way.
Company at a glance
In 2015 Bonnier Books – one of Europe’s leading publishing companies – gathered a team of digital innovators and literature lovers to create a market leading service for digital books. Spurred on by our curiosity and a profound commitment to our users, to books and to new technology we created BookBeat.
Backed by Bonnier, which has had more than one hundred years worth of experience with creating, refining and distributing great stories, we have set out to create the best possible service for digital books.
Our goal is to make it as easy as possible for everyone to find and experience great stories. So whether you want to contribute by becoming a part of our team and put your skills within product development, design, analysis, marketing or literature to work or just want an easy way to enjoy a great book - we invite you to join us!
Top Benefits
- 30 days of vacation
- ITP1 occupational pension
- Occupational group life insurance
- Work injury insurance
- Business travel insurance
- Yearly wellness allowance
- Weekly wellness hour
- Working equipment (computer and phone)
- Phone subscription
- BookBeat subscription
- Occupational health services
- Parental leave benefits
- Collective agreement
- Flex time
- Office gym and sauna
- Career growth and education opportunities
- Company events and social activities
- Hack Days
- Dog-friendly office
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