Customer Marketing Manager
About this role
- Own case study production end to end, from identifying strong customer stories, to interviewing customers, to writing and publishing polished, publication-ready assets.
- Build BioRender's customer advocacy program from scratch, including testimonials, review generation, and a pipeline of customers ready to speak, write, or appear on our behalf.
- Partner with Field Marketing and Product Marketing to run customer-facing events and programming, such as customer panels, roundtables, and community moments that deepen customer relationships and serve as references for new business.
- Execute customer lifecycle campaigns across email and in-app channels, partnering with Growth and CS to drive adoption, retention, and expansion.
- Represent BioRender in public online communities such as Reddit, engaging authentically with scientists and researchers, and helping shape how our brand shows up in these spaces.
- Partner cross-functionally with Sales, CS, Product, and Data teams to source customer insights and translate them into marketing assets and programs.
- Take on high-impact generalist marketing projects as they arise; we're a small, fast-growing team, and you'll help wherever the highest-leverage work is.
- 3+ years of experience in customer marketing or customer success at a B2B SaaS company, with a track record of managing full projects independently.
- Expertise in building and nurturing relationships with high value customers
- Experience writing emails to customers to drive revenue goals
- Excellent written communication and storytelling skills; you can distill complex, technical customer feedback into a compelling narrative.
- A proven ability to manage your own workload across multiple concurrent projects, take initiative, and problem-solve within existing guidelines.
- Strong collaborator who communicates clearly across teams and can influence peers and stakeholders without formal authority.
- Comfortable using data to prioritize your work and report on program results.
- Bonus: background in life sciences or experience marketing to researchers, PIs, or academic audiences.
Why join us?
- We are mission-driven: we work collaboratively towards our shared vision of improving scientific communication and accelerating scientific discovery. BioRender figures have appeared in more than 54,000 publications!
- BioRender is loved by millions: We have a world-class NPS and a community of loyal fans and users in 200+ countries!
- Our company is backed by top investors and accelerators like Y Combinator, and we are on a growth trajectory comparable to many top-performing SaaS companies
- We’re remote-first with team members across Canada and the U.S., offering you the flexibility to work from anywhere.
Company at a glance
BioRender is a Toronto-based startup founded in 2017 by Shiz Aoki, Katya Shteyn, and Ryan Marien with a mission to accelerate science by empowering all scientists to quickly and easily communicate their research. The company has built a comprehensive library of icons and templates spanning over 30 fields of biology, positioning itself as the Adobe or Canva for science. BioRender is backed by Y Combinator and other investors, and has grown to serve users in over 100 countries worldwide. Led by CEO and Co-founder Shiz Aoki, who previously served as Lead Medical Illustrator for National Geographic, the company combines scientific expertise with design innovation to make scientific visualization accessible to researchers globally.
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