Growth Marketing Lead
About this role
What we're looking for:
We need someone with 4–6 years of experience in growth or demand generation marketing who has successfully scaled social channels and paid acquisition for a technical or gaming-related audience. You should be comfortable building from scratch — setting strategy and executing tactically — with a track record of measurable growth across multiple channels. Bonus points if you've worked in developer tooling, gaming platforms, or marketed to highly technical, discerning audiences.
What you'll do:
Own growth and reach across all channels — target the right people, at the right place, with the right message; partnering with Content to build, execute on, and optimize the acquisition playbook
Grow Bezi's social presence: develop the distribution playbook, build audience, and turn social into a compounding acquisition channel
Manage and optimize paid acquisition campaigns across Google Ads, YouTube, Reddit, and X to drive efficient user acquisition
Own and expand Bezi's organic search presence end-to-end: content SEO, technical SEO, and answer engine optimization
Develop programs to disseminate community-generated content (Discord, user-created games) to the broader game developer community
Build and manage relationships with game developer content creators (YouTubers, LinkedIn voices, X influencers) and incorporate them into campaigns and product launches
Bridge the gap between content, product marketing, and growth — ensuring the right content reaches the right audiences through the right distribution channels
Gather data, fill measurement gaps, and create whatever is needed to identify early opportunities and improve each piece of the growth playbook
Collaborate with sales to support the emerging B2B motion and compound acquisition efforts into revenue
Company at a glance
The company empowers game developers as a group of technical, first-principles thinkers, emphasizing trust, deep user understanding, and a flat, meritocratic culture where ideas are pursued and debated equally; Bay Area SoMa meets twice weekly, with remote teammates joining periodically.
What happens next
Skip the application pile. I get you in front of the people who decide.
Confirm the fit
A few questions to make sure this role is the right shape for you. Two minutes.
I pitch you to the company
I write the intro, send it to the founder, and handle the back-and-forth.
A meeting lands on your calendar
When the company wants to meet, I get the call on your calendar. You just show up.
Culture & values
Flat organizational structure with trust across the team and equal opportunity to pursue and validate ideas.
All ideas are supported and debated equally.
We are a group of technical, first-principles thinkers.
We deeply understand the people we build for and think creatively about improving their lives and work.
Best work happens when teams know each other and collaborate closely.
Bay Area team members gather in the SoMa office twice a week, while remote teammates join multiple times a year.
Know someone who'd be great for this?
