Route to Market Manager

Workplace
On-site

About this role

Key Responsibilities / Tasks

  • Develop and implement the company’s Route to Market strategy across all channels and regions.
  • Identify market white spaces and unlock new growth opportunities through channel, geographic, and customer expansion.
  • Lead distribution network optimization, including territory design, route optimization, distributor footprint, and service model enhancements.
  • Drive channel development strategies to maximize market coverage, availability, and execution excellence.
  • Analyze market, customer, and commercial performance to identify opportunities and recommend strategic actions.
  • Lead business development initiatives, including new distribution centers, new territories, and emerging channel opportunities.
  • Partner with Sales, Trade Marketing, Supply Chain, Finance, and other cross-functional teams to deliver commercial growth initiatives.
  • Define and monitor RTM KPIs and governance to continuously improve sales effectiveness and distribution efficiency.

Job Requirements / Qualifications:

 

    • Bachelor of Business Administration.
    • Minimum 10 years of experience.
    • Advanced Excel and PowerPoint skills.
    • Excellent written and verbal communications skills.
    • Analytical & Reporting skills

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