Product Owner | Betty UK

Sofia, Bulgaria · On-site

About this role

About Us:

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

As our group continues to grow, we’re launching a new regulated venture in Great Britain. Betty UK is a startup company licensed by the Gambling Commission, as a casino operator in April 2026.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

  • We are honest - we value honesty in all aspects.
  • Bring the Olives - we offer premium customer experience.
  • Think Big - we believe in always striving for more.

Key Responsibilities:

  • Own and prioritise the squad backlog; write user stories with clear acceptance criteria.
  • Run sprint planning, refinement and reviews with engineering and design, and make the day-to-day scope calls that keep the team moving.
  • Translate business goals and player needs into specifications engineering can build without guesswork.
  • Own product-side delivery of regulatory requirements.
  • Define success metrics before launch, then monitor performance and iterate on what ships.
  • Report delivery progress, risks and results to the leadership team.
  • Keep Marketing, LiveOps, Payments and Operations aligned ahead of launches, not after.
  • Build working knowledge of the Great Britain market and track UKGC changes affecting your area.

Requirements:

  • Experience as a Product Owner or in a similar delivery-ownership role on a live consumer product.
  • Track record of writing user stories and acceptance criteria that teams can build from.
  • Comfortable with data - SQL or a BI tool, cohort analysis, and reading A/B test results.
  • Experience with Scrum or Kanban, and with JIRA and Confluence or equivalents.
  • Experience delivering within regulatory or compliance constraints.
  • Strong written and spoken English.
  • iGaming experience is an advantage, not a requirement.

What we offer:

  • Competitive salary
  • Premium Health insurance
  • Career and skills development opportunities
  • Fun and collaborative team environment
  • New modern office space

Company at a glance

Betty is building the next generation of casino entertainment.

We operate at the intersection of real-money online casino, mobile gaming, and modern consumer entertainment, with a mission to build the most dominant and trusted casino brand group in the world.

We believe the online casino industry is ready for reinvention. Too often, the player experience has been shaped by opaque mechanics and short-term thinking. Betty is changing that by building a new model for online casinos - one grounded in transparency, fairness, and world-class product design.

Betty is not just a single casino. We are building a global casino brand by launching locally relevant casino operations across markets, all powered by a shared platform, technology stack, and operational expertise.

Across product, technology, brand, growth, and gaming operations, our teams are working toward one ambition: redefining what a modern casino company looks like.

A company of builders and operators focused on great products, real people, and a relentless commitment to the player experience.

Founded2022
Team Size201-500 employees
WorkspaceOn-site
IndustryEntertainment Providers
Location
Sofia, Sofia-City, Bulgaria

Top Benefits

  • Competitive salary
  • Premium Health insurance
  • Career and skills development opportunities
  • Fun and collaborative team environment
  • New modern office space

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