Data Analyst | Betty UK
About this role
About Us
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. As our group continues to grow, we’re launching a new regulated venture in Great Britain.
Betty UK is a startup company licensed by the Gambling Commission, as a casino operator in April 2026.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
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We are honest - we value honesty in all aspects.
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Bring the Olives - we offer premium customer experience.
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Think Big - we believe in always striving for more.
Key Responsibilities:
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Own deep-dive analysis of player and commercial behavior - where value is created, where it leaks, and what we should do about it.
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Lead advanced analyses on correlations between key metrics.
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Work with large event-level data to run deep-dives and ad-hoc investigations.
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Find opportunities and inefficiencies across player segments, games, providers, payment flows, channels and others.
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Run ad-hoc analysis to support business initiatives, product launches, and marketing campaigns.
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Build, define and validate the reports the business runs on.
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Present findings and recommendations credibly to the stakeholders.
What we're looking for:
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3+ years in data analytics - ideally iGaming, gaming, fintech, or another high-volume consumer-transaction environment.
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Advanced SQL, with Redshift or a comparable cloud data warehouse.
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Deep knowledge of commercial and behavioral KPIs: LTV, ARPU, retention, churn, cohort behavior, conversion funnels.
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Experimentation and statistical reasoning, including an instinct for correlation vs. causation.
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The ability to work with messy, incomplete, evolving data and still produce something reliable.
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Clear communication - you can explain a complex analysis to someone who doesn't want the detail, and manage expectations honestly.
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Being comfortable in a fast-paced environment.
What we offer:
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Competitive salary
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Performance-based bonus
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Career and skills development opportunities
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Fun and collaborative team environment
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New modern office space
Company at a glance
Betty is building the next generation of casino entertainment.
We operate at the intersection of real-money online casino, mobile gaming, and modern consumer entertainment, with a mission to build the most dominant and trusted casino brand group in the world.
We believe the online casino industry is ready for reinvention. Too often, the player experience has been shaped by opaque mechanics and short-term thinking. Betty is changing that by building a new model for online casinos - one grounded in transparency, fairness, and world-class product design.
Betty is not just a single casino. We are building a global casino brand by launching locally relevant casino operations across markets, all powered by a shared platform, technology stack, and operational expertise.
Across product, technology, brand, growth, and gaming operations, our teams are working toward one ambition: redefining what a modern casino company looks like.
A company of builders and operators focused on great products, real people, and a relentless commitment to the player experience.
Top Benefits
- Competitive salary
- Performance-based bonus
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
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