Founding Demand Generation Manager

We are looking for a Founding Demand Generation Manager with 5+ years of experience to build the demand engine from scratch at a $1B+ AI company with no direct competitors. You'll be the first dedicated demand gen hire, responsible for driving pipeline across two distinct go-to-market motions — a white-glove ABM program for top accounting firms and a scalable outbound engine for in-house finance teams. This is a rare opportunity to join a company that's already achieved product-market fit with eager buyers and build the marketing machine that captures the market during a critical 16–18 month window. We want a builder who's seen what great looks like at a top company and has taken that playbook to a startup to scale it from zero.

What will you be doing?

Building demand generation programs from scratch to drive qualified pipeline for a brand new "in-house" segment targeting internal accounting teams, primarily through outbound and marketing-driven channels

Owning full-funnel campaign strategy and hands-on execution — from audience targeting and intent signals to campaign launch, conversion optimization, and pipeline reporting

Partnering closely with Sales, BDRs, and RevOps to ensure demand programs map to target accounts and ICP, not just volume — with MQLs as the initial North Star metric

Establishing lead routing, campaign measurement, and feedback loops where little infrastructure currently exists

Defining repeatable playbooks that scale across both a low-TAM, high-touch accounting firm motion and a high-TAM, programmatic in-house finance motion