Senior Software Developer
About this role
This role is a current vacancy , and we are actively seeking a candidate to join the team.
Responsibilities:
- Own Braze as the technical and product SME, driving platform strategy, configuration, and best practices.
- Build and maintain integrations connecting Braze with player accounts, sportsbook, casino, CRM, data platforms, and third-party services.
- Design player data models, events, attributes, segments, subscriptions, and environments to support personalised engagement.
- Lead Braze implementations and migrations, ensuring reliable data, smooth cutovers, and minimal disruption to player communications.
- Build pipelines that keep player profiles, wagering activity, events, and segments accurate and up to date.
- Partner with CRM, Marketing, and Product to turn player engagement requirements into scalable technical solutions.
- Monitor platform usage, campaign performance, deliverability, and data consumption to identify opportunities and improve effectiveness.
- Evaluate and support adjacent platforms such as Salesforce Marketing Cloud and CDPs.
- Ensure solutions meet security, privacy, consent, and responsible gaming requirements.
- Document architecture, integrations, and runbooks while supporting monitoring and incident response for critical marketing systems.
We use Metaview, an AI-powered note-taking tool, during interviews to help capture key discussion points. The tool is used for note-taking purposes only and does not evaluate candidates or influence hiring decisions. Interview notes are used solely for recruitment purposes and are handled in accordance with applicable U.S. and Canadian privacy laws.
Salary: $120,000-$150,000 CAD
#LI-OP1
Company at a glance
We're Bally's Corporation (NYSE: BALY). A global casino-entertainment powerhouse with a growing omni-channel presence, operating 20 casinos across 11 U.S. states, OSB licenses in 14 jurisdictions, and holding landmark development rights in Chicago, Las Vegas and New York. We’re not only spanning casinos and resorts, but also sports betting, iGaming and the technology behind it all. But here's what actually matters to you. Service here is not a task on a checklist. It's how we show up.
Behind every great moment on a gaming floor, in a resort, or on a digital platform, is a team with a relentless commitment to service, real pride, and a genuine love for what they do. As a company, we’re not your family. We can’t be. That word means something different to everyone, so we'd rather show you who we are than borrow it. But we're just really, really invested in your win.
Do you want to be one of the people who shows up, or one of the people who stands out? Is that you? Then you're already one of us.
18 or 21+ based on jurisdiction. Gambling Problem? Call 1-800-GAMBLER (1-800-426-2537) (AZ/CO/IL/MD/MO/NV/NJ/PA), 1-888-850-8888 (DE), 1-800-9-WITH-IT or visit https://www.in.gov/igc/problemgamblinghelp (IN), 1-800-BETSOFF (IA), 1-877-770-STOP (7867) (LA), (800) 327-5050 or visit gamblinghelplinema.org (MA), 1-888-777-9696 (MS), 877-8-HOPENY or text HOPENY (467369) (NY), 1-800-589-9966 (OH), 1-866-531-2600 or visit ConnexOntario.ca (Ontario, Canada), 1-877-9GAMBLE (RI), 1-888-532-3500 or visit https://www.vcpg.net (VA), call/text the Tennessee REDLINE at 1-800-889-9789 (TN).
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