CRM & Lifecycle Coordinator
About this role
Responsibilities:
- Coordinate and execute CRM campaigns and communications across multiple brands, markets, products, and customer segments.
- Partner with Content, Design, and BI teams to brief creative, copy, and data requirements and ensure high-quality campaign execution.
- Build and launch campaigns across key channels, including email, push notifications, and direct mail.
- Identify and implement AI-driven solutions to automate CRM workflows, improve efficiency, and enhance customer engagement.
- Develop and execute ongoing testing strategies to optimize campaign performance and communications.
- Partner with BI and Insights teams to analyze and report on campaign results.
- Maintain visibility of current and upcoming lifecycles and campaigns across relevant stakeholders.
- Support Casino and Sports Retention teams with the implementation of new technologies, processes, and testing methodologies.
- Collaborate with Retention and cross-functional teams to continuously improve CRM tools and processes.
We use Metaview, an AI-powered note-taking tool, during interviews to help capture key discussion points. The tool is used for note-taking purposes only and does not evaluate candidates or influence hiring decisions. Interview notes are used solely for recruitment purposes and are handled in accordance with applicable U.S. and Canadian privacy laws.
Salary Range: $55,000 - $75,000 USD
#LI-OP1
Company at a glance
We're Bally's Corporation (NYSE: BALY). A global casino-entertainment powerhouse with a growing omni-channel presence, operating 20 casinos across 11 U.S. states, OSB licenses in 14 jurisdictions, and holding landmark development rights in Chicago, Las Vegas and New York. We’re not only spanning casinos and resorts, but also sports betting, iGaming and the technology behind it all. But here's what actually matters to you. Service here is not a task on a checklist. It's how we show up.
Behind every great moment on a gaming floor, in a resort, or on a digital platform, is a team with a relentless commitment to service, real pride, and a genuine love for what they do. As a company, we’re not your family. We can’t be. That word means something different to everyone, so we'd rather show you who we are than borrow it. But we're just really, really invested in your win.
Do you want to be one of the people who shows up, or one of the people who stands out? Is that you? Then you're already one of us.
18 or 21+ based on jurisdiction. Gambling Problem? Call 1-800-GAMBLER (1-800-426-2537) (AZ/CO/IL/MD/MO/NV/NJ/PA), 1-888-850-8888 (DE), 1-800-9-WITH-IT or visit https://www.in.gov/igc/problemgamblinghelp (IN), 1-800-BETSOFF (IA), 1-877-770-STOP (7867) (LA), (800) 327-5050 or visit gamblinghelplinema.org (MA), 1-888-777-9696 (MS), 877-8-HOPENY or text HOPENY (467369) (NY), 1-800-589-9966 (OH), 1-866-531-2600 or visit ConnexOntario.ca (Ontario, Canada), 1-877-9GAMBLE (RI), 1-888-532-3500 or visit https://www.vcpg.net (VA), call/text the Tennessee REDLINE at 1-800-889-9789 (TN).
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