Art & Creative Manager

JOB DESCRIPTION

You Are Part of What We Are and What We Do

Our Vision at Bahrain Surf Park is to bring surfing to the nation, and develop passion for health, wellbeing and fun through Waves for All.

We will attract visitors from all continents, growing Bahrain's surf and beach culture, and act as a catalyst to establish Bahrain not only as the Premier Surf Destination of the Middle East, but as a leading destination for fun — with Water, Waves and Surfing at our core.

We will create smiles, happiness, and wellbeing through safe fun activities for all backgrounds, abilities and generations, now and into the future.

As a key member of our Marketing & Communications team, you will play a central role in how BSP is seen, felt, and remembered — ensuring that our campaigns, visuals, and creative stories reflect the spirit of our brand, the energy of our people, and the inspiration of our community.

Overview and Purpose of Your Role

As the Creative Manager, you will lead the visual and creative direction of Bahrain Surf Park, while directly supporting the Head of Marketing & Communications in developing and executing integrated marketing campaigns.

You will be equally comfortable in creative execution (design, branding, content briefing) and marketing strategy (planning, campaign coordination, and audience targeting). You will oversee the visual identity, manage all creative assets, and ensure that all design and marketing materials align with BSP's mission, values, and business priorities.

You will manage the Video Content Creator and other creatives, coordinate cross-functional marketing efforts, and ensure BSP's brand is represented consistently across all internal and external platforms.

What You Do

Teamwork / People and Best Practice

• Live and model BSP's Vision, Mission, and Values across every project and campaign.
  
• Collaborate closely with the Head of Marketing & Comms to plan, design, and execute multi-channel marketing campaigns.
  
• Lead and mentor the creative team (including the Video Content Creator) toward excellence and innovation.
  
• Work cross-departmentally with Operations, Retail, and Guest Services to develop creative and marketing materials that support business objectives.
  
• Maintain effective internal communication to ensure consistent brand tone and message across teams.
  
• Act as a creative and marketing partner to the Head of Marketing, supporting presentations, reporting, and conceptual development.
  

Role Responsibilities

• Lead design, layout, and branding across all BSP creative materials (digital, social media, print, signage, events, merchandise).
  
• Develop marketing content with business goals in mind, driving creative concepts that strengthen campaign engagement and guest experience.
  
• Work with the Head of Marketing and Communications on campaign planning, messaging, and brand development initiatives.
  
• Translate marketing objectives into clear creative briefs for internal and external production.
  
• Review and approve design and marketing materials before release.
  
• Oversee the Video Content Creator's output, ensuring all videos align with brand aesthetic, tone, and purpose.
  
• Support the Head of Marketing with marketing operations, including reporting, performance tracking, and content scheduling.
  
• Manage all creative assets and maintain visual consistency across touchpoints.
  
• Assist with event planning, collaborations, sponsorship visuals, and CSR/PR initiatives.
  
• Maintain knowledge of industry trends and digital tools to keep BSP's branding fresh and forward-thinking.
  

Policies, Procedures, Health & Safety / Legal

• Ensure compliance with brand, copyright, and licensing guidelines.
  
• Follow BSP's standards for data, imagery, and equipment usage.
  
• Support the safe and organised execution of photoshoots, video production, and creative installations.
  
• Adhere to BSP's policies and contribute to a positive, compliant work culture.
  
• Carry out any other reasonable duties in line with the role's purpose and BSP's goals.
  

Budget & Resource Management

• Work with the Head of Marketing and Communications to plan and manage creative budgets effectively.
  
• Identify opportunities to produce content and creative materials in-house, reducing external production costs.
  
• Manage suppliers, printers, and creative vendors to ensure quality, cost-efficiency, and timely delivery.
  

What We're Looking For

Required Qualifications

• Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.
  
• 7+ years of experience in creative marketing, brand management, or art direction.
  

Required Experience

• Understanding of content strategy, digital marketing, and social media storytelling.
  
• Experience leading small creative teams or managing projects across both design and marketing functions.
  
• An ability to work under pressure, with a drive and determination to achieve the best results.
  
• Great people skills, with an ability to motivate and inspire team members and customers.
  
• Ability to multi-task, be flexible and adapt to rapidly changing situations.
  
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere).
  
• Strong understanding of brand strategy and marketing principles.
  

Required Professional Skills and Attributes

• Excellent visual storytelling ability and creative judgement.
  
• Analytical mindset — able to link creative output to business KPIs.
  
• Highly organised, detail-oriented, and able to meet deadlines under pressure.
  
• Strong communication and leadership skills.
  
• Comfortable managing multiple projects simultaneously.
  
• Hands-on, proactive, and adaptable.
  
• Strong creative instinct balanced with commercial awareness.
  

Required Personal Qualities

• Ethically minded, with respect for social and environmental responsibilities.
  
• Approachable, supportive, and team-oriented.
  
• Self-driven and passionate about creative excellence.
  

How You Do It

You represent the bridge between creativity and marketing strategy, transforming ideas into experiences that connect our guests with the BSP spirit. Our culture thrives through:

Waves for All — Champion inclusivity and creative expression for everyone.

Aloha Spirit — Lead with positivity, collaboration, and kindness.

Vitality — Bring energy, balance, and wellbeing into your work.

Strive for Excellence — Deliver quality and innovation at every turn.

Creating Smiles — Use design and creativity to bring joy to our guests and colleagues.