Product Manager (Phygital Application)
About this role
About Axis My India
Role Overview
The Product Manager, through our in house developed Phygital Application (People Empowerment Platform) is responsible for ensuring that every user (customer) receives timely,
relevant, and personalized information, opportunities, services, and benefits
through our in-house developed ‘People Empowerment Platform (PEP)’. The role
focuses on understanding user profiles and preferences, identifying authentic
and valuable offerings from multiple sources, and ensuring that the right
content reaches the right user at the right time. The individual will act as
the central coordinator across Research, Data Centre, Technology, Content, and
Operations teams to drive personalized value delivery and maximize user
engagement and outcomes.
Requirements
Product Strategy & Ownership
- Define, own, and communicate the product vision,
strategy, and roadmap to enhance user engagement, retention, and value
realization while aligning with business objectives.
- Deeply understand user needs, behaviors, and
expectations to drive relevant and personalized value delivery through the
app.
- Prioritize product features, en hancements, and
platform improvements based on customer impact, business value, and
strategic priorities.
User Value Delivery & Engagement
- Ensure seamless end-to-end delivery of benefits,
services, content, and information to users by coordinating with relevant stakeholders.
- Drive personalized user experiences by leveraging
onboarding data, user insights, and behavioral intelligence.
- Partner with engagement and communication teams
to deliver targeted, relevant, and personalized user communications.
- Monitor and optimize service and product listing
performance to maximize user adoption and engagement.
Data, Insights & Quality
- Partner with the Research team to transform
consumer insights and field intelligence into actionable product
recommendations to increase user engagement.
- Oversee data validation, enrichment, and quality
assurance processes to ensure accuracy, completeness, and reliability of
user, service, and issuer data.
- Establish data-driven frameworks to measure value
delivery, user engagement, product performance, and business outcomes.
Stakeholder & Team Collaboration
- Collaborate effectively with cross-functional
teams, technology partners, and external vendors to support product,
operational, and data quality initiatives.
- Lead initiatives in a fast-paced environment,
ensuring timely execution and delivery against business objectives and
deadlines.
Skills and Competencies
- Ownership
– Articulate brand strategy and ensure value delivery to user by pro-active
and result-oriented approach.
- Strong
attention to detail and ability to multitask.
- Passion
and intent towards social service.
Education and Experience
- Bachelor’s
or master’s degree in business, Computer Science, Engineering, or a
related field.
- Over
6+ years of value delivery through effective product management.
- Strong
knowledge of Microsoft Excel and a conceptual understanding of product
(app).
- At
least 5 years of experience in team leading and thriving in a fast-paced,
collaborative, cross-functional environment.
Benefits
- Opportunity to make significant contributions for India’s foremost Consumer Data Intelligence Company.
- Competitive salary and health insurance package.
- Stay up to date on the latest industry trends and best practices.
- Walking distance from Chakala metro station, making commuting easy and convenient.
Company at a glance
Axis My India is India’s foremost Consumer Data Intelligence Company, which believes in fueling data driven decision making. We have revolutionized the field of election polling in the country, with an accuracy rate of ~94%. Our market research capabilities have been written as a case study in Harvard Business School. We strive to constantly delight our clients with accurate insights that demonstrate our hold over the nation’s pulse, particularly rural communities.
What distinguishes us from our peers is the unmatched scale. Reaching over 737 districts, physically & digitally, our network provides a comprehensive access to India’s diverse consumer. We have some of India’s largest corporations, state governments as well as Union Government in its clientele and offers a repertoire of research related services, including consumer insights, product validation, market segmentation, on-ground brand activation, personalized media solutions, product sampling and micro marketing and advertising.
With a track record spanning 25 years, we are at an inflection point, as we continue to expand our portfolio of service offerings of consumer insights to corporations, backed by a robust digitally enabled platform as part of our big, audacious Mission Himalaya - Unchi Udaan- roadmap – a vision to connect and resolve problems of over 250 million Indian households.
We invite you to apply with us if you wish to build your career by way of building our nation. Email your resumes at [email protected].
Top Benefits
- Competitive Salary
- Health Insurance
- Industry Trend Updates
Tired of cold applications?
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
Know someone who'd be great for this?