About this role
We are seeking for a highly driven Retention Manager (Executive Level) to strengthen
client relationships, improve customer activation, and enhance long-term loyalty. The
ideal candidate has strong communication skills, understands client psychology, and
can build structured engagement workflows that increase client satisfaction and
activity levels.
This role involves working closely with sales, marketing, and customer support teams to
ensure clients receive a seamless experience throughout their lifecycle.
Responsibilities
1. Client Retention & Engagement
Develop and implement initiatives to improve customer retention and reduce
churn.
Build strong relationships with clients through consistent engagement and
personalized communication.
Address client inquiries and coordinate support when needed to ensure
satisfaction.
2. Lead & Client Activation
Guide new leads and clients through onboarding, account activation, and
familiarisation of trading tools.
Follow up with clients to ensure they understand platform features and available
services.
3. Reactivation of Inactive Clients
Identify clients who have become inactive and re-engage them through tailored
outreach strategies.
Conduct follow-up and check-in calls/messages to understand their needs and
encourage renewed activity.
4. Data Monitoring & Insights
Track client lifecycle metrics, engagement patterns, and retention KPIs.
Prepare weekly and monthly reports with insights and improvement
recommendations.
5. Customer Segmentation & Personalization
Segment clients based on behaviour, engagement, or account status to deliver
personalized communication.
Work with marketing to ensure clients receive relevant and valuable content.
6. Upselling & Value Enhancement
Identify opportunities to introduce suitable products, services, or features to
clients.
Drive engagement in educational or premium support oƯerings.
7. VIP Client Development
Support the growth of high-potential clients through premium service, priority
response, and relationship building.
Maintain high service standards for clients identified for tier upgrades.
8. Cross-Department Collaboration
Coordinate with marketing, sales, customer support, and compliance to improve
the overall customer experience.
Work with product teams to communicate client feedback and suggest
enhancements.
9. Compliance & Service Excellence
Ensure all client communication follows regulatory, compliance, and internal
guidelines.
Maintain professionalism and accuracy in every interaction.
Requirements
Experience in customer retention, client relationship management, financial
services, or FX/CFD brokerage is an advantage.
Strong communication skills (verbal & written).
Ability to analyze customer data, identify trends, and create actionable insights.
Highly organized with strong follow-up discipline.
Customer-first mindset with the ability to handle various client personalities.
Fluency in English; additional regional languages are an advantage.
Nice-to-have
Knowledge of trading platforms (MT4, MT5, WebTrader) or interest in learning.
Experience in CRM tools, WhatsApp communication flows, or automation
systems.
Background working with VIP or high-value clients.
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