Associate, Director

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

Assist on the end-to-end creative development and production oversight of Chinese content mainly on scripted and secondly on non-scripted, from identifying and developing original stories, guiding scripts to production-ready quality, supervising production and post-production, to supporting marketing, publicity and strategic commissioning, ensuring every content meets the company’s creative, commercial and brand standards.

1. Content Development & Story Commissioning (Creative Development)

- Identify and develop commercially viable stories by:

Discovering original ideas, IPs, novels and remake opportunities

Evaluating story concepts for market potential

Identifying strong themes, genres and audience appeal

Working with production houses and writers to develop projects

- Script Development (Script Doctor Function)

Analyse scripts from story, character and audience perspectives

Ensure strong story structure and pacing

Strengthen character arcs and motivations

Ensure thematic consistency

Identify plot holes and logical issues

Maintain world-building consistency

Provide script notes and revision directions

Review every draft until production-ready

2. Pre-Production Supervision

- Ensure production can execute the approved creative vision. Including:

Script lock approval

Casting review and approval

Costume fitting supervision

Script reading sessions

Production meetings

Art direction review

Props and location review

Schedule review

Budget discussions (creative impact)

Risk identification before production begins

3. Production Supervision

- Represent the broadcaster during filming, act as the broadcaster’s quality controller during production. Responsibilities include:

Conduct set visits

Monitor directing quality

Ensure performances meet expectations

Review cinematography and visual style

Ensure continuity

Resolve creative issues

Coordinate with producers and directors

4. Post-Production & Content Approval

Review and approve all creative deliverables, ensure the final product aligns with Astro Originals’ creative standards. Including:

Offline edits

Online edits

Picture lock

Sound mix

Colour grading

CGI/VFX

Master delivery

Theme song

Opening titles

End credits

Poster approval

Key visuals

Trailer approval

Promotional materials

5. Commissioning & Original Content Strategy

- Assist on:

Identify new Astro Originals

Discover emerging writers and creators

Commission new projects

Evaluate market trends

Identify opportunities in drama and microdrama

Build annual content slate

Assess audience demand

Pitch projects internally

Arrange development presentations

6. Marketing & Publicity Support

- Support promotional activities throughout the content lifecycle. Including:

Talent management

Lensing ceremony

Press conference

Media interviews

Special screenings

Premiere events

Festival submissions

Award submissions

Talent publicity support

Marketing campaign collaboration

7. Promotional Content & Digital Support

- Maximise audience engagement. Responsibilities:

Edit digital promotional videos from master

Approve trailers and teasers

Review digital marketing materials

Ensure promotional content reflects the series’ core themes and positioning

8. Stakeholder & Production Management

- Serve as the key liaison between Astro and production partners. Responsibilities:

Manage relationships with production houses

Coordinate with writers, directors and producers

Monitor production milestones

Facilitate communication across departments

9. Quality Control & Brand Management

- Protect the Astro Originals brand by ensuring every project:

Meets creative standards

Appeals to the target audience

Is commercially viable

Is culturally authentic

Aligns with Astro’s content strategy

Delivers a premium viewing experience

REQUIREMENTS: