Head of Product Marketing
About this role
Role Summary
The Head of Product Marketing owns go-to-market strategy, positioning, and messaging across the Astra Tech & Botim product portfolio, ensuring the platform’s communication, fintech, and digital services are launched, adopted, and grown effectively.
Reporting into the Director of Marketing, this role bridges product, growth, and marketing – turning product capabilities into compelling propositions that drive adoption and revenue. The Head of Product Marketing leads a team of Product Marketing Managers, owns the launch engine, and ensures every product has clear positioning, differentiated messaging, and a data-driven path to growth across 150M+ users.
Responsibilities
Define and own go-to-market strategy for products across the ecosystem.
Lead product launches from planning to execution and post-launch optimisation.
Ensure launches drive adoption, engagement, and revenue.
Develop clear, differentiated positioning and messaging for each product.
Translate product capabilities into customer value and compelling propositions.
Maintain messaging consistency across markets and channels.
Lead, mentor, and develop a team of Product Marketing Managers.
Set standards and frameworks for GTM, positioning, and launch excellence.
Prioritise the team’s roadmap against business impact.
Own customer, market, and competitive intelligence to inform strategy.
Translate insights into positioning, propositions, and launch plans.
Ensure the voice of the customer is embedded in marketing and product decisions.
Partner with Growth and Product to drive product adoption and lifecycle engagement.
Design campaigns and enablement that accelerate uptake of new features and services.
Measure and optimise the performance of product marketing initiatives.
Work closely with Product, Growth, Brand, and Integrated Marketing teams.
Align stakeholders around GTM priorities and launch readiness.
Ensure consistent execution across the product portfolio.
Requirements
8–10 years of experience in product marketing within consumer technology, fintech, or digital platforms.
Proven track record leading go-to-market strategy and product launches at scale.
Strong background in positioning, messaging, and competitive intelligence.
Experience leading and developing product marketing teams.
Data-driven approach to adoption, engagement, and marketing effectiveness.
Exposure to fintech and digital financial services is highly valued.
Company at a glance
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