Senior Product Manager - Customer Growth (all genders)

Responsibilities

We are looking for an experienced, passionate, and hands-on Senior Product Manager to join our product team and grow the top of our marketplace funnel.

Aroundhome is a two-sided marketplace platform where the possibility of shared success begins with the match: the moment a homeowner is connected with the right partner. The House Owner & Service Request Acquisition domain owns everything upstream of that match. It starts when a homeowner discovers Aroundhome through search or content, continues as they describe their home project, and ends when a qualified service request is handed to matching. The quality of that request shapes the experience on both sides of the marketplace, so acquisition volume, conversion, and data quality are all part of your responsibility.

At Aroundhome, Product Managers play a pivotal role in shaping the success of Germany's leading housing project platform. We work in a domain-based model, where each product team owns a clearly defined part of the platform. This structure fosters close collaboration within cross-functional teams and ensures that the expertise for continuous product discovery, hypothesis development, and iterative improvement sits directly within each domain.

As a Senior Product Manager, you drive and execute the strategy, set a clear direction, and make sure your domain delivers meaningful value to both customer groups, homeowners and partners, as well as to the business.

• You continuously shape domain strategy and vision, setting clear measurable goals and a roadmap for homeowner acquisition: steering the full acquisition mix across paid and unpaid channels with a clear focus on growing the organic share, improving conversion along the homeowner journey, and raising the quality of the service requests handed to matching. You actively rally those around you toward this vision.
• You grow sustainable, unpaid acquisition through SEO, AI search optimization and scalable acquisition systems that compound over time, while keeping paid channels an effective and efficient part of the mix. You design and read high-traffic conversion experiments to lift conversion and data quality.
• You are responsible for building a robust architecture and foundation that supports our acquisition experience. You ensure our setup is scalable and ready for automated qualification, enabling seamless processes that benefit the entire marketplace.
• You identify where AI genuinely improves the homeowner experience and the platform's qualification processes, and you bring those opportunities into production together with Engineering, from first prompt experiments to shipped, measurable features.
• You drive domain growth through continuous end-to-end product discovery, using qualitative insights (interviews, usability tests, feedback, NPS) and quantitative data to identify opportunities and make evidence-based, outcome-driven decisions with measurable impact.
• You communicate with clarity and purpose, translate complex system and data topics into compelling narratives, and foster strong collaboration across Product, Tech, Product Analytics, UX, SEO and Content, Sales, and cross-domain stakeholders. You help carry the shift from a sales-driven organization toward a product platform.
• You ensure a strong balance between long-term strategic goals and short-term trade-offs, driving continuous lean delivery through effective backlog management and close collaboration with Engineering and Design.

Skills

• You have hands-on experience building organic acquisition and understand SEO fundamentals (topical authority, local SEO, structured data, page performance) as well as how AI-driven search and assistants are changing discovery (AEO), ideally within a marketplace or high-volume consumer platform.
• You are experienced in optimizing complex user funnels and conversion flows, using experimentation (A/B testing) and data to improve conversion, quality, and user trust while laying the foundation for long-term platform engagement.
• You apply strong analytical thinking and product analytics skills to define success measures, interpret data, uncover insights, and guide evidence-based decisions that improve homeowner and business outcomes.
• You bring a strong technical affinity to help shape our underlying acquisition and conversion architecture. You understand the concepts of data models or taxonomies and have enough grasp of APIs and data flows to reason about feasibility and sequencing with engineers.
• You work with LLMs as a natural part of your daily practice and can show concretely how they strengthen your discovery, analysis, and delivery. Ideally, you have taken AI beyond personal productivity and understand how scalable AI solutions reach production-grade features, for example through prompt chains, LLM-supported data extraction, or automated qualification flows.
• You bring order into chaos by bringing together diverse perspectives, challenges, and priorities to establish shared understanding and strong alignment across teams, and you are comfortable chairing decisions no single team owns.
• You think entrepreneurially and achieve your goals with a high degree of responsibility and ownership.
• You follow the latest trends in product management and technology, are an absolute team player, and your excellent communication skills in English (and German as a nice-to-have), along with a good sense of humor, characterize you.

What we offer

About us

Aroundhome is a recommendation platform for houseowners.

With a comprehensive range of information and services relating to their own home and a team of 250 employees, Aroundhome supports houseowners who live in their own property in carrying out major investment projects relating to their own home - from selling and investing to maintaining and repairing their property.

Our mission: Your property is more than just a house. It is a home and a life project. Every change brings insecurities. Because every decision can be a wrong one - and expensive. We make it possible to make better decisions with good recommendations and to realize all large projects around the own home more stress-free. With orientation, individual advice and the mediation of suitable partners for all-round successful projects.

Aroundhome - Because it's their home.

Together with you, we want Aroundhome to develop into the one recommendation platform for houseowners and are looking forward to welcoming you to our team.