Senior Director, Brand Lead, Gastroenterology
About this role
Ardelyx is a commercial-stage biopharmaceutical company focused on redefining treatment approaches for patients with significant unmet medical needs. By combining scientific innovation with a collaborative, purpose-driven culture, we strive to create meaningful impact for patients.
Team Ardelyx is united by a shared mission and guided by our core values: Passionate, Fearless, Dedicated, and Inclusive.
We foster an inclusive environment where employees are respected, supported, and empowered to make an impact — both within our company and in the lives of patients we serve..
Team Ardelyx is united by a shared mission and guided by our core values: Passionate, Fearless, Dedicated, and Inclusive.
We foster an inclusive environment where employees are respected, supported, and empowered to make an impact — both within our company and in the lives of patients we serve..
The Senior Director, Brand Lead, Gastroenterology will be responsible for the overall brand strategy and marketing execution for our key product in the company’s Gastroenterology therapeutic area. This leader will evolve the brand’s vision and strategic focus, drive integrated marketing efforts, and oversee the thought leader engagement strategy, ensuring cohesive communication across healthcare professionals (HCP), patients and the broader medical community. Responsibilities:
The ideal candidate is a dynamic, strategic marketer with deep experience in biotech or specialty pharmaceuticals, a proven record of successful product leadership, and the ability to inspire and guide a cross-functional team.
Brand Strategy & Leadership
- Lead the evolution and execution of the brand vision, positioning, and market strategy through annual brand planning process
- Drive brand awareness and demand generation across all HCP and Consumer marketing strategies, tactics, and execution throughout all personal promotion and digital channels
- Represent brand level initiatives, workstreams, and results at weekly, monthly, quarterly business review meetings
- Partner cross-functionally with Medical Affairs, Market Access, Sales, Sales Training, Commercial Operations, and Corporate Communications to ensure strategic pull through across messaging, data generation, and commercialization efforts
- Serve as the primary brand champion, ensuring consistency across all internal and external touchpoints
- Oversee brand performance metrics and market insights to drive brand strategy, data-driven decisions, and optimize ROI
- Oversee marketing budget, and ensure all marketing programs and campaigns support overall strategy, are executed effectively with a strong ROI, and are within budget
- Manage external agency and vendor partnerships to maximize execution and manage budget appropriately
Team Management
- Lead, mentor, and develop a high-performing team by setting clear goals and aligning team efforts with business objectives for the HCP Marketing, Patient Marketing, and Thought Leader Engagement functions
- Foster collaboration, accountability, and professional development across the team
Marketing Strategy & Execution
- Lead development of cross-functionally aligned brand plan, and foster strategically aligned functional execution of innovative HCP and DTP tactics, based on market insights
- Partner with multi-channel marketing team to develop media / NPP strategy and initiatives, ensuring alignment between patient and HCP initiatives
- Drive content creation and promotional materials in compliance with regulatory and medical review processes
- Collaborate with analytics and insights teams to continuously evaluate campaign effectiveness and refine strategies
Thought Leader & Stakeholder Engagement
- Build and maintain strategic relationships with key opinion leaders (KOLs), professional societies, and advocacy groups through close partnership with Thought Leader Liaison team
- Oversee advisory boards, speaker programs and congress activities to position our brand as the therapy of choice within its category
- Partner with Medical Affairs to ensure a scientifically grounded and compliant approach to external engagement and RWE evidence generation
Qualifications:
- Bachelor’s degree, advanced degree (MBA) strongly preferred, with 10+ years of progressive marketing or brand leadership experience in biotech, pharmaceutical or specialty healthcare or equivalent experience
- Demonstrated success leading commercial strategy for a launched or early-stage marketed product in a competitive therapeutic area
- Strong verbal and written communication skills to address Commercial leadership and Executive audiences
- Proven ability to manage and develop teams
- Strong understanding of regulatory and compliance frameworks governing biopharma marketing
- Strategic and analytical mindset with operational discipline
- Collaborative and influential leader who thrives in a matrix environment
- Entrepreneurial spirit with a bias for action and innovation
- High emotional intelligence and executive presence
- Gastroenterology experience preferred or relative disease state/market knowledge
- Digital marketing experience a plus
Travel Requirements:
- Up to ~40% travel as required to meet business needs.
The anticipated annualized base pay range for this full-time position is $266,000 - $325,000. Ardelyx utilizes industry data to ensure that our compensation is competitive and aligned with our industry peers. Actual base pay will be determined based on a variety of factors, including years of relevant experience, training, qualifications, and internal equity. The compensation package may also include an annual bonus target and equity awards, subject to eligibility and other requirements.
Ardelyx also offers a robust benefits package to employees, including a 401(k) plan with generous employer match, 12 weeks of paid parental leave, up to 12 weeks of living organ and bone marrow leave, equity incentive plans, health plans (medical, prescription drug, dental, and vision), life insurance and disability, flexible time off, annual Winter Holiday shut down, and at least 11 paid holidays.
Ardelyx is an equal opportunity employer.
We do not accept unsolicited resumes from search firms, or recruiters or similar vendors. Any such unsolicited resume submitted to any employee or through Company's career site without a valid, signed search agreement signed by Company's authorized representative will be deemed the property of the company, and no fees will be paid in the event of a hire. Company will have the right to hire any such candidate at its discretion without any financial obligation or fee owed to the vendor. Any verbal or written communication with a Company employee outside of this process will not be considered a binding agreement.
Company at a glance
Ardelyx is a commercial-stage biopharmaceutical company focused on the development and commercialization of innovative medicines that meet significant unmet medical needs. Ardelyx has two commercial products approved in the United States, IBSRELA® (tenapanor) and XPHOZAH® (tenapanor). The company’s pipeline includes the Phase 3 development of IBSRELA for chronic idiopathic constipation (CIC) and RDX10531, a next-generation NHE3 inhibitor with potential application across multiple therapeutic areas. Ardelyx works with its partners to develop and commercialize its products outside of the United States.
Community Guidelines: https://rb.gy/07ltg3
Founded2007
Team Size201-500 employees
WorkspaceOn-site
IndustryBiotechnology Research
Location
Waltham, Massachusetts, United States
Websiteardelyx.com
LinkedInLinkedIn
Top Benefits
- 401(k) plan with employer match
- Paid parental leave
- Living organ and bone marrow leave
- Equity incentive plans
- Health plans
- Life insurance
- Disability insurance
- Flexible time off
- Annual winter holiday shut down
- Paid holidays
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