Category Manager- Quick Commerce
About this role
About the job
Srimandir · AppsForBharat — We're Hiring
AppsForBharat runs Srimandir, India's largest devotional platform — ~40M+ downloads across three verticals: e-Pooja, e-Chadhava and e-Commerce. We're building India's most-recognised devotional brand, and we're now launching our commerce category on quick commerce (Blinkit, Zepto, Instamart) to take our reach from X to 100X households. These two roles own the two levers that decide whether we win that shelf: Visibility and Availability.
Category Manager — Quick Commerce VISIBILITY
Own how we get seen and convert on the quick-commerce shelf — pricing, ads, and platform relationships.
Experience: 4–6 years · quick-commerce category experience strongly preferred
The role
You own visibility for the devotional category on quick commerce — winning the shelf and the conversion that follows. Your job is to make Srimandir the product people see, trust and buy: the right price on every lane, the right media behind the right SKUs, and the right relationships with each platform's team. You run the category like a P&L and grow it from launch.
What you'll own
Pricing & margin architecture per sub-category — mass / mass-premium / premium — balancing reach (breakeven anchors) against margin (premium lanes).
Quick-commerce retail media / ads across Blinkit, Zepto and Instamart — search, visibility placements, and daily ROAS / ACOS management.
Platform relationships (KAM) — own the relationship and joint business plans (JBP) with each platform's category / account managers.
Assortment & listing performance — catalogue health, content and images, SKU-level conversion, and availability coordination with Ops.
Category P&L, GMV and market share — own the number; plan the BAU and festive visibility calendar.
Market & competitive intelligence — track sub-category trends, private labels and share shifts; feed assortment and pricing decisions.
What success looks like (first 6–12 months)
Share of voice / visibility and SKU-level conversion at or above target on each platform.
Ad efficiency (ROAS / ACOS) within the agreed guardrail while scaling spend.
Category GMV and market-share growth versus launch baseline.
Clean, complete, high-converting listings and a live JBP with each platform.
What you bring
4–5 years in category management, brand, or e-commerce growth — hands-on quick-commerce experience (having run a category on Blinkit / Zepto / Instamart) strongly preferred.
Pricing and P&L fluency — comfortable owning a category number.
Retail-media / performance-ads capability (running and optimising platform ad consoles).
Strong platform KAM relationships and commercial-negotiation instinct.
Data-driven — strong Excel / analytics; makes decisions from SKU×city data.
Nice to have
FMCG or D2C category background; exposure to festive / seasonal demand planning.
Affinity for the devotional / cultural space and Indian consumer nuance.
Company at a glance
We are on a mission to assist a billion Indians in their spiritual journey and help them feel happier, peaceful & more content.
Our flagship product, Sri Mandir is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Through our app, users can seamlessly participate in online pujas, make chadhava (offerings), and connect with various temples across the country, bringing divine blessings to their lives.
Read more about us here: appsforbharat.com
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