Senior Analyst - DSP Media

Overview

 

Role- TTD DSP- Sr Analyst 

Skills- TTD, Amazon, Ecommerce & Digital marketing

Location- Bangalore

Time- 6:30pm-3:30am

 

About us:

We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this together.

 

 

Responsibilities

• Create, monitor, and track Amazon DSP campaigns & budget pacing. This includes programmatic display and video campaigns.
• Manage audience selection and optimum bid levels across available advertising options.
• Participate in reporting calls, educating clients on best-in-class strategy.
• Develop and manage daily, weekly, and monthly reporting, analytics, and performance insights for digital marketing campaigns.
• Establish key metric reports, tracking progress and trends, and effectively communicating campaign results and insights.
• Create, test, measure and analyze customer shopping and purchasing behavior for improved outcomes.
• Work with other internal client teams, both media and e-commerce
• Monitor industry news and platform changes, flagging potentially relevant updates for clients to broader team to identify implications and recommended action.
• Other duties as assigned. 
• This list is not exhaustive and there may be other activities you are required to deliver.

Qualifications

Required Skills:

• Bachelor’s Degree
• Strong experience in TTD and Amazon DSP
• 2-3 years of experience in digital marketing on either the agency or client-side.
• Strong analytical skills, with substantial knowledge of Excel – pivot tables and VLOOKUPs.
• Ability to thrive in dynamic and demanding situations without prescriptive direction.
• Detail-oriented, good project management and organizational skills with the ability to work within tight deadlines.
• Great communication and interpersonal skills, collaborator, and outstanding communication and presentation skills Innovative, scrappy, and independent thinker with the ability to use data to influence decisions.
• Entrepreneurial spirit with a problem-solving approach to complex tasks