Senior Executive – Web Specialist

Website Management & Campaign Execution

• Manage and maintain multiple brand websites, ensuring content accuracy, consistency, and alignment with brand guidelines.
  
• Publish and update products, landing pages, campaigns, blogs, banners, promotional content, and seasonal offers.
  
• Coordinate website updates with Marketing, Creative, Ecommerce, CRM, Merchandising, and Business teams.
  
• Build and launch campaign landing pages, ensuring timely and accurate execution for product launches, promotions, and events.
  
• Maintain publishing calendars, perform regular website audits, and proactively identify broken links, outdated content, and usability issues.
  

User Experience, SEO & Optimisation

• Monitor website performance and user behaviour to identify opportunities for improving navigation, customer journeys, page speed, and conversion rates.
  
• Optimise forms, CTAs, landing pages, metadata, page structure, internal linking, image tags, and other on-page SEO elements.
  
• Support A/B testing initiatives and implement UX and SEO recommendations to improve organic visibility and conversion performance.
  
• Monitor website health, Core Web Vitals, and accessibility standards while coordinating with internal teams and SEO partners on optimisation initiatives.
  

Analytics & Reporting

• Track website performance using Google Analytics 4, Google Tag Manager, Google Search Console, Microsoft Clarity, and other reporting tools.
  
• Monitor key website metrics including traffic, engagement, conversions, bounce rate, campaign performance, and user behaviour.
  
• Prepare regular performance reports and recommend improvements based on data-driven insights.
  
• Ensure campaign tracking, tagging, and measurement are implemented accurately.
  

Technical Coordination & Quality Assurance

• Coordinate with developers, agencies, and technology partners for website enhancements, issue resolution, releases, and feature deployments.
  
• Support CMS administration, troubleshoot website issues, and ensure website security, uptime, and compliance.
  
• Perform end-to-end QA for all website updates, testing functionality, responsiveness, forms, customer journeys, integrations, and checkout flows across desktop, tablet, and mobile devices.
  
• Escalate and resolve issues promptly to ensure a seamless customer experience.
  

Requirements

• Hands-on experience with CMS platforms such as WordPress, Shopify, Magento, Salesforce Commerce Cloud, or similar.
  
• Strong understanding of HTML and CSS; working knowledge of JavaScript is an advantage.
  
• Experience with Google Analytics 4, Google Tag Manager, Google Search Console, Microsoft Clarity, and SEO tools.
  
• Good understanding of website performance optimisation, UX principles, SEO, and Core Web Vitals.
  
• Strong analytical, problem-solving, project coordination, and stakeholder management skills.
  
• High attention to detail with the ability to manage multiple priorities in a fast-paced environment.