Customer Content Marketing Specialist

Job DetailsJob Location: Philadelphia, PA - Philadelphia, PA 19154Position Summary:

This position works with assigned ecommerce accounts to submit approved product content to accounts web content management system. Position is frequently responsible for creating customer specific, product-based content for assigned accounts, including images, specifications and attributes. This includes sourcing and collating product information from our vendors, importing the data into our system and formatting the information to be clear, concise and ultraprecise. There are three levels of this position: Junior, Specialist and Senior roles, which are differentiated by related experience and complexity of account management responsibility.

What you will do in this role

Manage content for assigned ecommerce accounts, which includes populating and submitting customer set up sheets, rich content sheets and databases/portals using product data, images, assets from the Almo Product Content database.
Identify and correct errors (ie. images dont match descriptions, missing icons, spelling) and contribute to improving product hierarchy, sorting and search results.
Proofread, edit and proactively review content to ensure accuracy and consistency with copy, images and product presentation while meeting established deadlines
Maintain communication with Fulfillment to ensure the workflow and efficiency of ones individual workflow supports sales goals and sales potential.
Content Creation: If not currently available on the content servers, position may need to collect attributes, spec sheets, marketing copy, images or digital assets from available sources (including suppliers) needed for item setup in the master data content system. Includes communicating with internal customers in response to content needs.
Participate in special projects as required.

Goals

To effectively set up and proactively maintain/optimize product listings that leverage all opportunities to maximize visibility of products and increase sales for each specific customer
Become customer SEO & algorithm expert to properly serve the customer’s unique needs and opportunities through content

Be proactive in staying relevant on digital landscape changes & best practices to “win” on customer platforms

Build and work towards metrics to evaluate and increase content quality, build reoccurring procedures to ensure we are proactively gathering all elements necessary to build on site
Be in lock step with account Sales teams on priorities for new item set ups and optimization
Close the loop on all content execution: any content that is built must be checked for correct execution and accuracy

Best Practices for Effective Account Management and Optimization

Manage and utilize account retail readiness checklists and style guides in product setup planning and in optimizing content

Keep up to date documentation and account requirements to have “Best in Class” content for each category by customer

Be involved up front in new item and optimization conversations with marketing managers to communicate content needs for your assigned customers

Communicate any updated requirements or new opportunities to marketing team

Work directly with Sales to understand any changes to account standards and priorities
Become familiar with specific account requirements to update parts and troubleshoot issues & be aware of the little things that could prevent updates from going through successfully/kicked back

Communicate any account/portal issues that would prevent making updates

Conduct competitor analysis to identify content gaps and determine the value of existing content
Be proactive about maintaining missing attributes or content info for customers, focuses on ad SKUs and focus list provided from sales team
Implement dashboards managing tasks and priorities

There are three levels of this position: Marketing Specialist, Sr. Marketing Specialist and Marketing Manager, which are differentiated by related experience and complexity of account management responsibilities

There is an opportunity to develop to Senior level based on higher degrees of independent project management and initiative to be proactive

QualificationsWhat we look for in a candidate

Associates degree
Systems Experience: Working knowledge of MS office, with proficiency with Excel spreadsheets data entry and manipulation. Very strong internet browser experience. Proficiency with Photoshop is preferred.
Prior experience in utilizing proofreading skills, identifying grammatical and spelling errors
High level of attention to detail and organizational skills
Ability to handle multiple projects and tasks, problem solve and manage to deliverable dates.
Strong oral/written communication and interpersonal skills.
Team orientation and ability to support others during high volume or shifting priorities

Additional skills, knowledge, and abilities

Ability to read and comprehend instructions, short correspondence, memos and technical information. Ability to effectively present information in one-on-one and small group situations.
Apply common sense understanding to carry out detailed written or oral instructions. Ability to deal with frequent changes and realignment of priorities. Ability to problem solve independently.
The majority of each day is spent seated working at a computer. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The employee frequently is required to stand and walk. The employee is occasionally required to reach with hands and arms. Specific vision abilities required by this job include close vision and color vision

Why Join Us

Ready to join our team? Here’s why …

Comprehensive group benefits: Health, Dental, Vision, Life, Critical Illness, Short- and Long-Term Disability
Wellness Incentive Program and Employee Assistance Program
RRSP / 401(k) matching program
Work-life balance matters: Flextime, summer hours, paid vacation, and personal time off
A casual, fun, and collaborative work environment
Lively social calendar—there’s always something for everyone
Generous employee discounts on our products
Ongoing learning and development opportunities
The chance to work alongside a highly talented, high-performing team

Workplace Commitments

We are committed to providing a safe and healthy work environment. All employees are expected to follow workplace safety protocols, including compliance with local regulations and internal standards, to ensure the well-being of everyone.

We are dedicated to fostering a workplace where individuals feel respected, supported, and able to contribute fully. We recognize that different perspectives and experiences strengthen our teams and drive better outcomes for our employees and customers.

Nexora and its family of brands, including JAM and Almo, are equal opportunity employers. All employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected status under applicable law.

We would like to thank all candidates for their interest in our organization. However, only those selected will be contacted.