Brand, Marketing & Social Media Manager
About this role
- Develop and implement the Brand & PR strategy for the company.
- Define and maintain brand standards, ensuring consistency across all marketing and communication channels.
- Continuously monitor and evaluate brand identity, positioning, and perception.
- Develop and execute an annual marketing calendar incorporating events, seasonal campaigns, and promotional initiatives.
- Work closely with in-house designers, social media coordinators, and marketing teams to brief campaigns and creative assets.
- Write compelling copy for various marketing materials, including social media, paid ads, email campaigns, banners, fliers, and website content.
- Develop and implement a comprehensive social media strategy to drive engagement, brand awareness, and lead generation.
- Manage all social media platforms (Instagram, Facebook, LinkedIn etc.), ensuring regular and engaging content.
- Monitor social media trends, competitor activity, and audience behavior to refine strategies.
- Oversee the experience curator portfolio to enhance the guest journey and overall estate experience.
- Develop initiatives to foster a sense of community and engagement among guests and visitors.
- Collaborate with internal teams to enhance customer touchpoints, ensuring an exceptional brand experience.
Requirements
- 5-8 years of experience in a Brand Manager, Marketing, or Social Media role.
- Strong expertise in brand strategy, marketing, and digital/social media management.
- Experience in the hospitality, hotel, lodge, or resort industry is highly advantageous.
- Excellent copy writing, communication, and storytelling skills.
- Proficiency in social media platforms, content creation, and digital marketing tools.
- Strong data-driven mindset with the ability to analyze performance metrics and optimize campaigns.
- High attention to detail with excellent planning and organizational skills.
- Ability to manage a team, collaborate with multiple stakeholders, and drive projects to completion.
- Proficiency in Microsoft Office Suite and marketing software/tools.
- Ability to work independently and thrive in a fast-paced environment while meeting deadlines.
Company at a glance
Alan & Grant, is a firm of consultants creating innovative HR & Enterprise Solutions. We focus on enabling performance improvements around our clients’ people, product and project concerns.
We work with different organizations to conceptualize, build and deploy bespoke solutions aimed at improving overall performance and align workforce to long-term corporate objectives ensuring sustained growth and profitability in the process.
Our core competences are in
HR Advisory Services
Organizational Development (structure, policies, systems audit and development), Outsourcing Management (including people, function and process areas), Employee/HR Analytics, Employee Performance Management Systems, Salary survey and payroll management, Job Evaluation & Design,
Human Capacity Development
Gap Analysis, Competency Assessment & Design, Training Plan Design & Management, Facilitation, Curriculum & Content Development, Graduate Trainee Induction, Learning Academy Design & Development.
Talent Acquisition
Workforce Planning, Talent Sourcing, Executive Recruitment & Selection, Role Outsourcing, Assessment Centre Design & Management.
Enterprise Solutions
Market Research, Product Performance Review, Strategy Development, Quarterly/Yearly Performance Review, Quality Management Systems (ISO Audit, Assessment and Certification Preparation)
Project & Programme Management
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