Head of Viral Social (UGC & Clippers)
About this role
We are looking for a Head of Viral Social with 4+ years of experience in social media, UGC, and creator marketing to build and own a high-velocity virality engine that turns short-form content into predictable, massive organic reach across TikTok, Instagram, and Facebook. You'll be a founder-type operator who instinctively understands what makes content spread and can architect repeatable systems to scale attention for Europe's fastest-growing healthcare company. This is a senior role reporting directly to the VP Growth and working closely with the CEO, where you'll treat organic social as a true growth engine for multiple brands in the GLP-1 weight loss space. You'll need to balance pushing creative boundaries with healthcare compliance while operating with a maniacal sense of urgency.
What will you be doing?
Own the entire UGC virality system end-to-end: sourcing creators, managing output quality, building AI-assisted workflows, coordinating clippers and editors, and optimizing publishing cadence
Architect and scale distribution networks including clippers, meme pages, repost accounts, and creator partnerships to amplify reach beyond owned channels
Run the creative performance loop — constantly analyzing what's working, identifying winning patterns, and systematically scaling successful formats across creators and channels
Build and manage a structured pipeline of creators and content outputs, ensuring a consistent flow of high-performing UGC that drives organic branded views from ~2.5M to 40M+ monthly
Drive community engagement across comments, shares, tags, and DMs to compound virality and strengthen content performance
Company at a glance
AIOS operates Bolt Pharmacy, a direct-to-consumer AI healthcare platform that has scaled to $350M ARR while serving 150,000+ monthly patients across Europe. The company is developing autonomous prescribing technology and targeting the GLP-1 market to reach 100 million patients by 2035.
What happens next
Skip the application pile. I get you in front of the people who decide.
Confirm the fit
A few questions to make sure this role is the right shape for you. Two minutes.
I pitch you to the company
I write the intro, send it to the founder, and handle the back-and-forth.
A meeting lands on your calendar
When the company wants to meet, I get the call on your calendar. You just show up.
Culture & values
Belief in the mission: obsessed with patients and dedicated to transforming patient lives
Unwavering integrity: maintain impeccable ethics and integrity when operating at the frontier with ambiguity
Only the paranoid survive: embrace challenges and maintain conviction despite uncertainty, recognizing it's still Day 1
If we're average we fail: focus on insanely great execution and dedication to excellence, rejecting incompetence
Commitment to candor: full transparency from company and employees, direct feedback given with love, never say things about someone you wouldn't say to them directly
Maniacal sense of urgency: execute at high intensity, work very hard, speed is critical
Enduring frugality: culture of cheapness, anti-luxury, spend cash wisely and carefully
Bulldozing barriers: believe the world is malleable, relentlessly resourceful, self-reliant
Keep your head down: boring people doing exciting work, don't chase short-term status, ignore short-term dopamine hits
The power of focus: live in world of power laws, know your One Thing and nail it
Young, founder-led company culture
Focus on long-term customer interest and delivering massively more value than taken
Know someone who'd be great for this?