Agency Direct Channel Principal
About this role
At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on.
About the Role
This position is responsible for leading the agency direct sales channel, focusing on recruiting, development, and managing independent agents, brokers, and agency partners to drive insurance sales growth. This position also drives building strong partner relationships, achieving premium targets, and ensuring effective distribution of products through the agency network while maintaining compliance in a regulated environment.STRATEGIC RESPONSIBILITIES:
- Plays an active role in agency strategic planning and provides oversight to sales managers in driving agency force expansion and development towards achieving optimal productivity level.
- Build and maintain strong relationships with agency partners, providing ongoing support, training, and motivation to maximize productivity.
- Develop and implement sales strategies, incentives, and marketing programs tailored to the agency channel to meet or exceed revenue and premium targets.
- Analyze market trends, competitor activities, and channel data to identify growth opportunities and resolve issues or conflicts.
OPERATIONAL:
- Recruit, Onboard, and develop a high-performing network of independent agents and agencies to expand channel reach.
- Conduct training sessions on insurance products, sales techniques, morning meeting and business review.
- Monitor sales performance through key metrics such as VONB, ANP, Active Ratio and Case per active agent, and provide coaching / feedback for improvement.
- Collaborate with internal teams (e.g. marketing, underwriting team, product development) to equip agents with tools, quotes, and resource of success.
- Manage channel budgets, and report on channel performance to senior leadership and contribute to multi-channel strategy (balancing agency with direct or other channels).
- Ensure effective control and monitoring of the overall expenses of agency activities in line with operational efficiency.
Minimum Job Requirements:
- University Graduate / Diploma with minimum 5 years leadership experience in distribution admin.
- Solid experience in handling agency channel
- Strong people management and influencing skills; ability to establish credibility among varied audiences.
- Proven success in agency recruitment, development, and achieving sales targets in the insurance industry.
- Has the ability to provide sound insights for internal strengths and weaknesses.
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
Company at a glance
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in the Chinese Mainland, Hong Kong SAR(4), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(5), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.
The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$360 billion as of 30 June 2026.
AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 45 million individual policies and over 16 million participating members of group insurance schemes.
AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.
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