Specialist, Digital Advertising
About this role
Catalyst IQ looking for a Temporary Digital Advertising Specialist to join our team. The role is to be a trusted resource and strategy driver on a subset of clients spanning multiple mediums. The role is responsible for maintenance and management of various campaigns, internal tools/systems, and service offerings.
Responsibilities
- Creation and ongoing management of digital advertising campaigns, including:
- Budgeting and Bid Management
- Ad copy/keyword/targeting updates
- In-depth secondary/tertiary account updates (ie. RLSA, extensions, shared libraries, placements, etc.)
- Analyzing data and acting upon it to improve account performance
- Changes to keep up with the latest service offerings across Google, Facebook, Microsoft, and other advertising platforms
- Changes to abide by client requests/needs/new services
- Updates to campaigns from global account analysis
- Cross team and client collaboration, including but not limited to:
- Facilitating effective communication across internal teams to align strategy, share learnings, and accelerate decision making
- Driving account planning through partnership with internal stakeholders and clients to ensure seamless strategy development and execution
- Transforming data and cross-team insights into meaningful, actionable recommendations that support client goal
- Act as a reliable training resource to other team members, including, but not limited to:
- Facilitate development of newer team members
- Act as both a reliable contributor and leader, understanding when it’s time to support and when it’s time to facilitate.
- Other functions include:
- Updating ad creative
- Using internal tools for purposes of tracking/reporting and data-diving to increase overall account performance
- Managing, maintaining, and developing internal tools, providing feedback and updates, and working across teams to improve performance/reliability
Qualifications
- Must be proficient with Microsoft Excel, Microsoft PowerPoint, and Microsoft Word
- Must be proficient in spelling and grammar utilization
- A strong mathematical background is strongly preferred
- Must be comfortable working with large data sets
- A keen attention to detail is strongly preferred
- Ability to speak up/callout issues when they arise is strongly preferred
- Ability to present reports/findings to clients is strongly preferred
- Self-starter and proactive approach to their responsibilities is highly preferred
Education and Experience
- Bachelor's degree in a related field or equivalent job experience required
- Minimum 2 years of working in Google ads, Microsoft ads, or Facebook ads required
- Minimum 2 years working in GA4 required
- Experience with data visualization software (Google Data Studio, Tableau) is strongly preferred
- Less than 5% travel required
Company at a glance
Advance Local is a leading digital journalism, data, and insights company, delivering high-impact journalism to 50 million people every month. Combining trusted reporting with cutting-edge technology and innovative data solutions, Advance Local helps strengthen and empower the communities it serves.
As home to some of the nation’s top local media groups, software and data platforms, and marketing agencies, Advance Local strives to make a positive and lasting impact in the communities we serve. Our media groups include Advance Ohio, Alabama Media Group, Advance Media New York, MassLive Media, MLive Media Group, NJ Advance Media, Oregonian Media Group, PA Media Group, and Staten Island Media Group.
We believe in our brands, our values, and each other and are united by our shared goals, culture of creative innovation and commitment to our communities we’ve been serving for more than a century.
We're part of Advance, a private, family-owned business that owns, operates and invests in companies spanning media, entertainment, technology, communications, education and other promising growth sectors. Their mission is to build the value of the company over the long-term by fostering growth and innovation across their diversified portfolio. Advance’s portfolio of exceptional companies includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and POP. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit.
For more details, please visit AdvanceLocal.com.
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