Managing Producer of Social Media & NewYorkUpstate.com
About this role
Advance Media New York, publisher of syracuse.com, NYup.com, This Is CNY and The Post-Standard, is seeking a competent editor who will oversee all of the company’s social media efforts, manage the content for NewYorkUpstate.com (NYup.com), lead newsletter strategy and help drive newsroom AI initiatives.
In this Managing Producer role, you will coordinate closely with other newsroom leaders to ensure all of the best content is optimized properly for social media. You will manage a team of journalists that includes social media producers, writers for both NYup.com and syracuse.com, and newsletter producers.
This is an exciting opportunity for an editor who is familiar with Central and Upstate New York, knows how to package digital content for different audiences, and how to use AI tools to maximize content creation.
The base salary range is $65,000 to $85,000 per year.
What you’ll be doing:
- Help create and implement social media strategy on all platforms and oversee execution by social producers
- Create compelling social media posts for multiple platforms
- Work with other newsroom leaders on social media efforts and strategy
- Build engagement and reach both organically and through paid promotion
- Direct content creation for NYup.com and help create audience for syracuse.com using AI-assisted tools
- Assign and edit articles
- Work with freelancers and external content creators for both social media content and articles for the websites
- Lead newsletter strategy across the newsroom
Ideal candidate will have the following:
- A minimum of 5 years of relevant journalism experience
- Management or team leadership experience
- Deep familiarity of social media management, platforms and analytics
- A strong grasp of AP style, journalistic ethics and compelling storytelling
- Understanding of analytics and social listening tools and experience using them to help measure success and make decisions
- Basic video and photo editing experience preferred
- Ability to multitask and prioritize multiple demands under deadline pressure
- Willingness to work flexible hours as needed, including evenings and weekends
- Desire and ability to work in the syracuse.com newsroom (this is not a remote position)
- Experience using AI tools to produce content is a strong plus but not required
- This job requires reliable transportation.
Company at a glance
Advance Local is a leading digital journalism, data, and insights company, delivering high-impact journalism to 50 million people every month. Combining trusted reporting with cutting-edge technology and innovative data solutions, Advance Local helps strengthen and empower the communities it serves.
As home to some of the nation’s top local media groups, software and data platforms, and marketing agencies, Advance Local strives to make a positive and lasting impact in the communities we serve. Our media groups include Advance Ohio, Alabama Media Group, Advance Media New York, MassLive Media, MLive Media Group, NJ Advance Media, Oregonian Media Group, PA Media Group, and Staten Island Media Group.
We believe in our brands, our values, and each other and are united by our shared goals, culture of creative innovation and commitment to our communities we’ve been serving for more than a century.
We're part of Advance, a private, family-owned business that owns, operates and invests in companies spanning media, entertainment, technology, communications, education and other promising growth sectors. Their mission is to build the value of the company over the long-term by fostering growth and innovation across their diversified portfolio. Advance’s portfolio of exceptional companies includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and POP. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit.
For more details, please visit AdvanceLocal.com.
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