About this role
Above-the-Line (ATL) responsibilities
- Campaign coordination: Oversee and manage large-scale advertising campaigns across channels such as print (newspapers, magazines), radio, and billboards.
- Media management: Assist with media buying, scheduling, and liaising with external agencies for timely execution and tracking of ad releases.
- Brand visibility: Develop and implement campaigns that build broad brand recognition for real estate projects.
Below-the-Line (BTL) responsibilities
- On-site and local activations: Plan and execute activities like roadshows, mall kiosks, and property-specific events.
- Channel and partner management: Design and execute strategies for channel partners and corporate tie-ups.
- Customer engagement: Organize and manage community and RWA (Resident Welfare Association) programs to connect directly with potential buyers.
Requirements
General and strategic responsibilities
- Strategy and planning: Develop and review integrated marketing plans and budgets, aligning them with business goals.
- Market and competitor analysis: Conduct market research to understand consumer trends and identify growth opportunities.
- Creative and agency management: Manage creative briefs and coordinate with creative agencies for campaign execution.
- Performance tracking: Utilize CRM tools to monitor the sales funnel, track leads, and analyze campaign performance.
- Vendor and budget management: Negotiate with vendors and oversee procurement to ensure cost-efficiency.
Benefits
EPF
Bouns
Insurance
Appraisal
Incentives
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