Director of Events

 

Position Summary

 

The Director of Event Marketing will own the strategy, execution, and performance of ACA Group’s global event portfolio, positioning events as a core driver of pipeline growth, client engagement, and brand visibility. Reporting to the CMO, this role is designed for a high-performing marketing leader ready to step into a broader, more strategic position with full ownership of the function.

Operating as a player-coach role in a lean, high-impact team, you’ll define the vision for event marketing while rolling up your sleeves to deliver exceptional programs and build a scalable events function. This is a highly visible role with direct exposure to executive leadership, offering the opportunity to shape a critical growth channel and influence how ACA shows up in the market.  

 

Key Responsibilities

Strategy and Ownership

• Define and evolve ACA’s global event marketing strategy, aligning programs to business priorities and growth objectives
• Establish events as a measurable demand generation channel, with clear accountability for pipeline contribution and ROI
• Partner with the CMO and cross-functional leaders to shape annual planning, prioritize investments, and optimize the event portfolio
• Identify opportunities to innovate, scale, and elevate the impact of events across the business

 

Program Leadership 

• Lead the planning and execution of ACA’s flagship conference, executive experiences, and industry events
• Operate as a hands-on leader, comfortable owning both strategy and key aspects of execution
• Ensure all programs deliver high-quality, differentiated experiences aligned to brand and business goals

 

Operational Leadership

• Oversee end-to-end event delivery across all programs, ensuring excellence from planning through on-site execution
• Own budget management, vendor strategy, and external partnerships to deliver programs efficiently and at a high standard
• Drive cross-functional alignment across Sales, Marketing, and other stakeholders to ensure events support broader business objectives
• Build and refine scalable processes, playbooks, and frameworks to support a growing events function
• Own and optimize the event technology ecosystem, including Cvent, ON24, Salesforce, and related marketing platforms, ensuring seamless registration, attendee engagement, lead flow, reporting, and post-event follow-up

 

Cross-Functional Collaboration & Visibility

• Act as a strategic partner to Sales, Marketing, and Product teams on audience strategy, messaging, and event objectives
• Present event strategy, plans, and performance insights to senior leadership
• Support executive stakeholders in maximizing their presence and impact at key events

 

Budget and Performance Management 

• Own the event marketing budget and investment strategy
• Define success metrics and track performance across programs
• Deliver post-event reporting, insights, and recommendations to continuously improve outcomes

 

Team Leadership and Growth

• Lead and develop a small, high-impact team while contributing directly to execution
• Foster a collaborative, high-performance environment with a focus on accountability and continuous improvement
• Play a key role in shaping and scaling the events function over time

 

Qualifications

• 7-10+ years of experience in B2B event marketing, including ownership of large-scale programs (conferences, executive events, trade shows), ideally within financial services, professional services, legal, or other regulated industries
• Proven ability to lead end-to-end event strategy and execution, with a strong understanding of how events drive pipeline and engagement
• Required experience with Cvent, Salesforce, and ON24; HubSpot experience preferred
• Strong working knowledge of event technology ecosystems, including event platforms, CRM and marketing automation systems, webinar/virtual event tools, reporting and attribution analytics, and budget/project management tools
• Experience operating in a fast-paced, lean environment with a willingness to be hands-on
• Strong stakeholder management and cross-functional collaboration skills
• Prior people management experience or readiness to step into a leadership role
• Willingness to travel occasionally for events and conferences
• Excellent organizational, communication, and problem-solving skills

 

Who You Are

• You’re ready to step into a broader leadership role with more ownership and visibility
• You think strategically but enjoy being close to the work
• You’re energized by building, improving, and scaling programs—not just maintaining them
• You’re comfortable navigating ambiguity and taking initiative in a growing organization

 

Salary Range: $155K-$165K plus bonus