Vice President, Marketing & External Engagement
About this role
Overview
About the Role:
100% Remote
The Vice President of Marketing and External Engagement is responsible for driving marketing execution across multiple areas, ranging from sales and growth enablement to digital experience and online reputation to public relations and external engagement.
Our Mission
At Acadia Healthcare, we exist to Lead Care with Light. Every day, our teams help improve lives, inspire hope, and elevate communities through compassionate behavioral healthcare.
Compensation & Benefits
We value your expertise and dedication—and we invest in your success.
- Competitive Base Salary commensurate with experience
- Comprehensive Medical, Dental, and Vision Insurance
- 401(k) Plan with Company Match
- Paid Time Off (PTO) and recognized holidays
- Company-paid Basic Life and AD&D Insurance
- Employee Assistance Program (EAP) and mental wellness resources
- Opportunities for professional growth and advancement within Acadia’s nationwide network
Why Acadia?
When you join Acadia Healthcare, you become part of a team dedicated to improving lives through compassionate care and ethical leadership. We are committed to helping our employees grow professionally while making a meaningful difference for patients, families, and communities.
At Acadia, we:
- Lead Care with Light by supporting those who care for others.
- Set the standard for care through accountability and excellence.
- Lift and uplift one another through collaboration and respect.
- Innovate quickly to save lives by improving processes and outcomes.
- Succeed as one by working together toward a common purpose.
If you are passionate about leading high-impact digital marketing initiatives, content strategy, strengthening external engagement, and partnering with executive and board leadership to advance strategic priorities, we encourage you to apply.
Responsibilities
What you’ll do…
Sales & Growth Enablement
- Develop strategic, volume-driving collateral to support facility, Business Development, and Managed Care teams.
- Lead Search Engine Optimization strategy and execution across all service lines.
- Lead Answer Engine Optimization strategy and execution across all service lines.
- Lead AI-driven transformation of content and design functions to improve efficiency and effectiveness across marketing deliverables.
- Produce Acadia’s outcomes report and integrate data into marketing materials and other applications.
Digital Experience & Online Reputation
- Serve as product owner for Acadia’s website and digital reputation.
- Lead social media strategy and execution for all Acadia facilities.
- Oversee website rebuilds and enhancements to ensure compliance, accuracy, and optimized design/content.
- Drive conversion rate improvements through landing page optimization.
- Lead reputation management efforts, including oversight of online reviews and implementation of centralized management tools.
Public Relations & External Communications
- Provide executive sponsorship for high-priority communications and coordinate responses.
- Manage inbound media requests and ensure timely, thoughtful responses.
- Build proactive relationships with key media outlets to strengthen Acadia’s reputation and visibility.
STANDARD EXPECTATIONS:
- Complies with organizational policies, procedures, performance improvement initiatives and maintains organizational and industry policies regarding confidentiality.
- Communicate clearly and effectively to person(s) receiving services and their family members, guests and other members of the health care team.
- Develops constructive and cooperative working relationships with others and maintains them over time.
- Encourages and builds mutual trust, respect and cooperation among team members.
- Maintains regular and predictable attendance.
Qualifications
What you'll bring...
Minimum
EDUCATION/EXPERIENCE/SKILL REQUIREMENTS:
- 10+ years’ experience senior marketing leadership roles, preferably within healthcare or behavioral health sectors.
- Expertise in digital marketing, content strategy, and reputation management.
- Strong understanding of AI applications in marketing and design.
- Exceptional communication, leadership, and stakeholder management skills.
- Master’s degree in Marketing or Business preferred.
- We are committed to providing equal employment opportunities to all applicants for employment regardless of an individual’s characteristics protected by applicable state, federal and local laws.
SUPERVISORY REQUIREMENTS:
Manages a Department
While this job description is intended to be an accurate reflection of the requirements of the job, management reserves the right to add or remove duties from jobs when circumstances (e.g., emergencies, changes in workload, rush jobs or technological developments) dictate.
AHCORP
#LI-TB1
Company at a glance
Headquartered in Franklin, Tennessee, Acadia Healthcare was established in January 2005 to develop and operate a network of behavioral health facilities across the country.
Acadia Healthcare’s mission is to create a world-class organization that sets the standard of excellence in the treatment of specialty behavioral health and addiction disorders.
Acadia’s management style and philosophy is one of collaboration and flexibility as we create an energetic and team-oriented service delivery system. Our organization values input from employees, physicians, and all strategic alliances. As evidenced in our mission statement, Acadia Healthcare’s mission is to create behavioral health centers where people receive care that enables them to regain hope in a supportive, caring environment. We want Acadia to be synonymous with excellent care, phenomenal customer service and an unparalleled commitment to our patients, staff, physicians, and community.
As a leading provider of behavioral healthcare services in the United States and Puerto Rico, Acadia Healthcare operates 253 treatment facilities across 39 states. Our network of treatment facilities offers multiple levels of care for various behavioral health and substance use disorders. At Acadia, our primary goal is to meet patients where they’re at in their treatment process. We do this by providing a multitude of levels of care, including detoxification, residential treatment for addiction, residential treatment for dual diagnosis, acute psychiatric inpatient hospitalization, medication-assisted treatment (MAT) services, and an array of outpatient programming options, ranging from partial hospitalization programs (PHPs) and intensive outpatient programs (IOPs) to traditional outpatient services. Our network of treatment facilities creates greater access to care, reduces the stigma associated with mental illness and addiction, and offers those in our communities a safe environment in which to receive the treatment they need.
Top Benefits
- Comprehensive Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Plan with Company Match
- Paid Time Off
- Recognized Holidays
- Company-paid Basic Life Insurance
- AD&D Insurance
- Employee Assistance Program
- Mental wellness resources
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