Smalt

Backed bynoa
Total raised$13.2M
StageSeed
Hiring pace4 roles / 90d
Founded2023
Team size11-50
HQBerlin, BE
IndustriesSaaS

About Smalt

Demand for skilled craftsmen is exploding, yet much of the industry is still stuck in the analogue era. Productivity has hardly improved for decades, and growth is stagnant: too much time is lost to paperwork instead of billable hours. At the same time, the workforce is aging, and as the boomer generation retires without successors, the gap between supply and demand keeps growing.

Built on the foundation of our own million-euro craft business, we share this knowledge with the industry. Smalt makes craftsmen digital from day one and drives their growth with tools, training, and true partnership, while also taking care of setup, admin, and back office. We are enabling every craftsman to build a successful company and grow their business further than they ever thought possible.

For investors, Smalt addresses one of the defining challenges of our time: exploding demand paired with stagnant productivity. As an AI-first growth engine and back office, we digitize craft businesses end to end – removing admin, navigating regulation, and building scalable business structures. By raising productivity and unlocking growth, Smalt delivers a tech-powered solution in a multi-billion-euro market.

The result is clear: Smalt empowers craftsmanship, from skilled hands to entrepreneurial growth, backed by our own success in the trades. We make craftsmanship digital, efficient, and scalable to outgrow the average and securing its place as a thriving backbone of the economy.

We're backed by the world's leading VC funds - General Catalyst, Owl Ventures, noa and Heartfelt_

Open positions · 6

Company at a glance

Location
Berlin, BE
Investors
Axel Springer ·General Catalyst ·Heartfelt ·La Famiglia ·Owl Ventures ·Porsche Ventures ·noa
Websitesmalt.eu
LinkedInLinkedIn

Founders & Leadership

AK

Antonia Kempf

Chief of Staff @ smalt 👷‍♀️

LinkedIn
NB

Niklas Buschner

Founder @ Radyant | SEO & AI Search Growth Partner | Host @ Masters of Search

LinkedIn
LE

Lukas Eisenberg

Chief of Staff @ smalt 👷🏼

LinkedIn
KM

Khurram Masood

Co-Founder and MD @ Smalt | Technology & Academies for Blue-collar skills gap | Ex-McKinsey | Co-Founder ALU

LinkedIn
NG

Natalia Gutierrez

Operations | Supply Chain | Product

LinkedIn

Top Benefits

  • Competitive compensation & VSOP
  • 30 vacation days
  • Deutschlandticket or Urban Sports ClubMembership

Location

About the Team

Team Distribution

  • Operations45%
  • Other18%
  • Sales16%
  • Engineering8%
  • Product & Design8%

Where the Team Studied

  1. 1.Stanford University
  2. 2.University of California, Berkeley
  3. 3.Humboldt-Universität zu Berlin
  4. 4.Technische Universität München
  5. 5.Karlsruhe Institute of Technology

Team Worked At

  • McKinsey & Company
  • Deloitte
  • Oracle
  • Morgan Stanley
  • PwC

Team Composition

34 people
  • Operations2 senior6
  • Leadership3 senior3
  • Business Development1 senior2
  • Human Resources2
  • Arts and Design1
  • Customer Success and Support1
  • Engineering1
  • Entrepreneurship1 senior1

Culture & values

Join a passionate, diverse and inclusive team shaping the future of skilled trades.

Hybrid work setup (Berlin preferred).

Regular team events and lunches.

Entrepreneurial and self-starter mindset—excited to take ownership and work hands-on with partners.

Partner-first culture—you care deeply about helping local entrepreneurs grow and succeed.

Systems thinker—you connect dots across processes and build structure from chaos.

Data-driven—you track KPIs, test hypotheses, and iterate fast.

Collaborative cross-functional work across Product, Operations, and Growth to improve the partner experience.

Funding History

Cumulative Funding

Life at Smalt

Frequently asked questions

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