Primer
Backed byCraft Ventures
About Primer
Primer is an education company creating a new system centered around microschools with the goal of freeing the next generation of kids to be more ambitious, more creative, and to think for themselves. The company was started because standard schools cannot possibly make space for every kid's curiosities, and it believes that a small school connected to a big network can. Primer bootstrapped to almost $1 million in revenue in its first year and demonstrated consistent 15-20% month-over-month growth. Craft Ventures led the company's Seed and Series A rounds, and its investor network includes early team members of Carta, Okta, Figma, Masterclass, Segment, Pilot.com, People.AI, and Skyhigh.
Company at a glance
Founders & Leadership
Location
About the Team
Team Distribution
- Engineering38%
- Operations22%
- Education19%
- Sales13%
- Leadership6%
Where the Team Studied
- 1.FIAP
- 2.University of Oxford
- 3.Harvard University
- 4.Duke University
- 5.Brown University
Team Worked At
- Microsoft
- McKinsey & Company
- BlackRock
- Dropbox
Team Composition
28 people- Engineering9
- Operations5
- Entrepreneurship2 senior2
- Business Development1 senior1
- Customer Success and Support1
- Education1
- Healthcare Services1
- Information Technology1
Culture & values
Our goal is simple: free the next generation of kids to be more ambitious, more creative, and to think for themselves.
We started Primer because standard schools can't possibly make space for every kid's curiosities.
We want you to go deep on whatever it is that drives you.
Funding History
$12M
raised
Primer, a B2B hyper-precise targeting platform, raised a $12M Series A led by Craft Ventures; Slack Fund, Salesforce Ventures, and angel investors from Dropbox and Figma participated.
Life at Primer
Frequently asked questions
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