The Opportunity:
In this role, you will be the driving force behind growing our audience footprint for these two distinct brands. Your mission is to ensure CNET Group shows up as the most trusted voice in tech everywhere our audience discovers content. You will act as the vital bridge between our social, editorial, and video teams, translating high-level business goals into engaging daily social content.
To support real-time publishing and newsroom coordination, this role involves close collaboration with our global teams, with flexibility required for sync hours and shared planning.
Key Responsibilities:
- Editorial Integration: Act as the social lead for CNET Group's news cycles, monitoring breaking trends and translating complex editorial stories into "social-first" visual formats. You will work closely with the editorial teams to elevate the performance of their top stories across social feeds.
- Video Distribution & Support: Direct the distribution and optimization of vertical and midform video content to key platforms. You will support massive 2026 video growth targets (such as 100M YouTube Midform views) by optimizing social video posts to hit key quality metrics.
- Global & Omnipresent Strategy: Define and execute the social channel strategy, aligning it with each brand's voice and our priority to meet audiences where they are.
- Platform-Native Monetization: Help decouple revenue growth from site traffic by executing strategies that build platform-native monetization, such as Meta Bonus optimizations, social commerce experiments, and monetizing franchise video.
- Performance Analytics: Oversee comprehensive reporting to empower creative teams with data-backed performance insights, utilizing native platform analytics, Meta Business Suite, and Measure Studio.
- Data-Driven Empowerment: Deliver actionable social analytics that directly improve the output and strategy of the social, video, and editorial teams.
- Audience & Revenue Expansion: Drive measurable growth in reach, follower base, and monetization for syndicated and native content.
- Brand Authority: Elevate the presence and reputation of CNET Group, turning them into trusted, go-to resources in their respective tech and science niches across all syndication platforms and social feeds.
- Strategic Playbooks: Develop repeatable strategies and documented "wins" that scale our social media and video success.
Job Qualifications:
- The Creative Edge: 2–5 years of professional experience in social media, marketing, or digital journalism, with a portfolio showcasing high-engagement editorial visuals and video optimization.
- The Data Mindset: Highly analytical, with the ability to turn social metrics into actionable reports and creative improvements.
- The Connector: A knack for staying organized while balancing communication between fast-paced editorial, video, and social teams.
- The Tech Stack: Deep expertise in native platform analytics, publishing tools (Sprout Social, Buffer, TrueAnthem), and video/CMS platforms (Brightcove, Ex.co, WordPress).
- The Culture Factor: A native understanding of news cycles, platform shifts, and "online" culture within the consumer technology and science publishing space.
About
CNET Group—the powerhouse behind CNET, PCMag, Lifehacker, ZDNET, and Mashable—is looking for a highly strategic and creative Social Producer based in New York to lead the development of our CNET Group social channels.
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
Our Benefits
CNET Group offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then CNET Group is the place for you.
Compensation Range
This is a union position covered by the NewsGuild of New York (LINK: https://nyguild.org). The contractual minimum salary for this position is $65,000.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. We are committed to maintaining a safe and professional work environment for all employees.
