Barcelona, Catalonia, Spain · Hybrid
Your Opportunity At Tropicfeel, we don’t just create gear; we design solutions for a new era of exploration. We are a company for those who understand that travel is a tool for personal growth and connecting with the wor…
Skills: UX Design, UI Design, Conversion Rate Optimization (CRO), Figma, A/B Testing
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Lead the design strategy and optimization of all web touchpoints to ensure a seamless, conversion-optimized user experience. Drive the CRO strategy through A/B testing and manage the creation and quality assurance of high-impact web assets.
Requires professional fluency in English and Spanish, with expert mastery of Figma and a proven track record in the full product design lifecycle. Candidates must possess a strong visual eye and the ability to translate data-driven insights into scalable interface designs.
At Tropicfeel, we don’t just create gear; we design solutions for a new era of exploration. We are a company for those who understand that travel is a tool for personal growth and connecting with the world around us. We are looking for individuals who want to go beyond the conventional, bringing a solid vision and the commitment necessary to build an authentic brand with soul.
We work to awaken Aliveness: that thrill of being fully present and connected with oneself and the world. If you are looking for an environment where your work has a tangible impact, where excellence is rewarded, and where personal growth is a direct result of tackling complex challenges, this is your place. At Tropicfeel, every person contributes an essential piece toward building an authentic, global, and cohesive brand.
We are looking for a Ux Ui Designer who will ensure Tropicfeel's web experience is seamless, conversion-optimized, and aligned with the brand's identity—merging design excellence with data-driven experimentation to continuously elevate the digital journey
As our Ux Ui Designer, you will take on a hybrid and high-impact role structured around three core pillars:
UX/UI Design: Leading the design strategy and optimization of all web touchpoints to ensure innovation, scalability, and top-tier visual standards.
CRO Specialist Leadership: Driving the experimentation strategy through continuous monitoring, structural enhancements, and A/B testing across high-traffic pages.
Web Content & QA Management: Translating commercial campaign directions into flawless web assets while ensuring optimal performance and content accuracy.
Lead the design and optimization of all web touchpoints following the Tropicfeel Guidelines.
Design and iterate on user flows, wireframes, and final interfaces for high-impact pages.
Analyze quantitative data and synthesize qualitative feedback to gain behavioral insights.
Conduct weekly performance reviews of website metrics (CTR, time on page, bounce rate) to fix friction points.
Drive the long-term strategy for innovation and scalability across digital platforms.
Own the continuous optimization strategy for the Homepage, Collection pages, landing pages, and PDPs.
Monitor weekly Conversion Metrics (A2C, CvR) to identify performance trends.
Plan and execute A/B and multivariate testing to validate hypotheses across user segments.
Collaborate with E-commerce, Performance, and Brand teams to implement conversion-focused designs.
Lead projects to increase conversion through structural layout evolution and persuasive content.
Report on testing outcomes, user insights, and CRO progress to guide roadmap priorities.
Create and continuously update product pages to present accurate and compelling information.
Optimize every web asset for performance, device responsiveness, and brand guidelines adherence.
Translate commercial campaign creative directions into high-impact digital assets.
Leverage ChatGPT to create and optimize high-quality web copy, refining it to meet tone of voice and conversion goals.
Oversee product content lifecycle elements including descriptions, badges, filtering attributes, and SEO metadata.
Build campaign-specific pages, homepage content, and PDP layouts using existing templates or new design sections.
Language Proficiency: Professional fluency in English (B2-C1 level) and native or bilingual proficiency in Spanish (C1 level).
Core Technical Tooling: Proficient mastery of Figma as the primary tool for interface design.
End-to-End Product Design Process: Proven experience owning the full product design lifecycle, split into:
Discovery & Research: Understanding the problem, conducting benchmarking, and defining the solution.
UI Design: Executing high-fidelity visual and interface design.
Developer Hand-off: Seamlessly preparing, translating, and delivering assets to engineering teams.
Visual eye and deep interest in artistic aesthetics.
🌟Culture of freedom, flexibility, and trust
🚀Entrepreneurial environment that encourages innovation
💻Hybrid policy (3 days at the office, 2 days you can work from home)
🏡 Up to 2 full weeks + 10 days of remote work per year: designed to give you time to explore, travel, and work from wherever inspires you!
⏰ Flexible starting and finishing hours to support work-life balance
🐶 Pet-friendly office, bring your furry friends every day!
➖50% discounts on Tropicfeel’s products
🚲 Discounts with local mobility partners such as Cooltra and Kleta
☕Daily fresh fruit, coffee & tea
👐Team-building activities and regular company celebrations
💳Social benefits with Cobee cards, including discounts in restaurants, transportation & memberships
✨ Career growth through development programs
📍Barcelona-based job in cool Poblenou offices (L4), 10 minutes from the beach
What happens next?
We strive for a fast and efficient hiring process that benefits both you and us.
CV Application review: We will review it as quickly as possible and update you on the next steps.
Let's chat: Quick 20-30-minute chat with our People Team about your experience and expectations for the role.
Technical interview: You will be asked to prepare a technical case and come to our offices to present it to the Ecommerce Manager & Area Director.
At Tropicfeel, we were born in the tropics and raised in the Mediterranean with a clear mission: to bring people closer to the planet in a world that is increasingly digital and disconnected from reality. We believe exploration should be conscious, sensory, and intentional.
As a B-Corp, every decision we make is guided by the highest standards of social and environmental responsibility. It’s not just a certification; it’s the way we work.
Our design reflects our philosophy: merging technical innovation with organic simplicity to create versatile products that accompany you on any adventure.
Let’s change the way we travel!
Gear for an Alive World
At Tropicfeel we design versatile travel gear for modern explorers — people who move between city, coast, nature and culture with curiosity and intention. Born in Barcelona, we create footwear, backpacks and accessories built to adapt to real journeys and everyday exploration, bringing people closer to the world
Offices: Carrer de Pujades, 60, Barcelona, Cataluña / Catalunya, ES
Gear for an Alive World
At Tropicfeel we design versatile travel gear for modern explorers — people who move between city, coast, nature and culture with curiosity and intention. Born in Barcelona, we create footwear, backpacks and accessories built to adapt to real journeys and everyday exploration, bringing people closer to the world
Offices: Carrer de Pujades, 60, Barcelona, Cataluña / Catalunya, ES
