Groningen, Groningen, Netherlands · Hybrid
“Come as you are” Everyone is welcome here. Diversity & Inclusion are at our core. Far above any technical competence, we value respect, openness, and trusted collaboration. We do not tolerate intolerance. The Company te…
Skills: WordPress Ecosystem, Product Management, Project Management, WordPress Security, Product Strategy
Groningen, Groningen, Netherlands · Hybrid
“Come as you are” Everyone is welcome here. Diversity & Inclusion are at our core. Far above any technical competence, we value respect, openness, and trusted collaboration. We do not tolerate intolerance. The Company te…
Skills: WordPress Ecosystem, Product Management, Project Management, WordPress Security, Product Strategy
Leiden, South Holland, Netherlands · Hybrid
"Kom zoals je bent" Iedereen is hier welkom. Diversiteit en inclusie staan bij ons centraal. Boven elke technische vaardigheid waarderen we respect, openheid en betrouwbare samenwerking. Intolerantie wordt bij ons niet g…
Skills: Customer Focus, Dutch Language, English Language, Communication Skills, Empathy
Eindhoven, North Brabant, Netherlands · Hybrid
“Kom zoals je bent" Iedereen is hier welkom. Diversiteit en inclusie staan bij ons centraal. Boven elke technische vaardigheid waarderen we respect, openheid en betrouwbare samenwerking. Intolerantie wordt bij ons niet g…
Skills: Account Management, Business Development, Portfolio Management, Upselling, Cross-selling
Leiden, South Holland, Netherlands · Hybrid
“Come as you are” Iedereen is welkom. Diversiteit en inclusie staan centraal bij ons. Veel belangrijker dan technische competentie vinden we respect, openheid en betrouwbare samenwerking. We tolereren geen intolerantie. …
Skills: Dutch Fluency, Customer Service, Cross-selling, Upselling, IT Affinity
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The WordPress Product Lead is responsible for the end-to-end ownership and commercial success of the Really Simple Security plugin and other WordPress plugins. This includes defining product strategy, managing roadmaps, and coordinating between engineering, design, and commercial stakeholders.
The ideal candidate possesses a strong technical understanding of the WordPress ecosystem and proven project management experience. They should be active in the WordPress community and proficient in using AI tools within their daily workflow.
“Come as you are”
Everyone is welcome here. Diversity & Inclusion are at our core. Far above any technical competence, we value respect, openness, and trusted collaboration. We do not tolerate intolerance.
The Company
team.blue is the market leader in enabling digital success for small and medium-sized businesses (SMBs) across Europe, catering to over 3 million customers in 25+ languages. Our mission is to make online business success simpler by providing our customers with all the tools and resources they need to excel online and remain ahead of the curve.
You will be working in the Really Simple Plugins (RSP) team of team.blue: the company behind Really Simple Security, team.blue's WordPress security brand, and the team that acts as the center of excellence for WordPress plugin development for the group.
Your opportunity
The WordPress Product Lead owns the Really Simple Security plugin, developed by Really Simple Plugins (RSP), team.blue's WordPress security brand.
You’ll develop, maintain, and follow the other WordPress plugins across team.blue, primarily supporting the group's SaaS products that require a WordPress plugin to integrate their service into a WordPress site. The role defines and executes the group's WordPress product strategy, in close alignment with the Head of Product.
The role acts as the bridge between SaaS brands, engineering, design, and commercial stakeholders to ensure WordPress products deliver value to customers and drive cross-sell.
Key Responsibilities
Really Simple Security Commercial Ownership
Help drive RSS's commercial success across the following areas, working closely with the teams that own:
Website strategy and optimization
Content marketing and SEO
Email marketing and lifecycle automation
Pricing and packaging
Affiliate and partner relationships
Customer support performance and customer feedback loops
Event and community evangelism (talks, sponsorships, speaking engagements)
Product Ownership
Take end-to-end accountability for the plugins in your portfolio, from roadmap to daily prioritization.
Own the product lifecycle for all RSP-managed WordPress plugins, including Really Simple Security and SaaS plugins.
Define and drive execution of post-launch product roadmaps, continuously evaluating future opportunities.
Act as the primary product owner throughout development.
Translate customer needs, business goals and technical constraints into clear product requirements across all plugins we maintain.
Prioritize features and product improvements based on customer feedback, competitive analysis and business impact.
Product Delivery
Turn strategy into shipped product, keeping engineering, design, and QA moving in the same direction.
Lead the end-to-end plugin development process from discovery through release.
Brief and approve UI/UX designs.
Coordinate development activities and cross-team dependencies across engineering, design, QA and other stakeholders, acting as the project's central point of coordination.
Review and approve release candidates prior to production releases.
Ensure products maintain a high level of quality, usability and reliability.
Product Growth & Commercial Performance
Make sure great products actually get discovered, adopted and paid for.
Monitor product performance using key commercial and product metrics including downloads, activation, conversion and customer adoption.
Optimize plugin visibility within the wordpress.org ecosystem through listing optimization and marketplace best practices.
Collaborate with SaaS brands and commercial stakeholders to improve adoption and business performance.
Drive cross-selling opportunities between plugins, Extendify, and other products within the team.blue ecosystem.
WordPress Product Strategy
Shape where WordPress fits into team.blue's broader SaaS strategy: spotting opportunities before they become obvious.
Identify opportunities where WordPress plugins can create commercial or strategic value for SaaS brands.
Build relationships with SaaS business leaders to explore new plugin opportunities and align product roadmaps.
Define product vision, strategy, and positioning for new WordPress plugins.
Recommend appropriate commercial models suited to the WordPress ecosystem.
Identify opportunities for integration with Extendify and other strategic initiatives within team.blue.
Monitor developments within the WordPress ecosystem and identify emerging opportunities, partnerships and potential acquisitions.
Success Measures
Success in this role is measured by:
Successful launch of new WordPress products
Growth in plugin adoption and active installations
Commercial performance of plugins
Execution of product roadmaps
Your Profile
The ideal candidate has a strong technical understanding of WordPress and its ecosystem, without necessarily being a hands-on developer, and a genuine grasp of what WordPress site owners and users need from their plugins. They are active in the WordPress community, with existing relationships and visibility among developers, agencies and other ecosystem players. They bring proven project management experience, comfortable coordinating across multiple teams and stakeholders. Familiarity with WordPress security and hardening practices is expected, given the group's ownership of a leading WordPress security plugin. Finally, they are proficient with AI tools and comfortable using them as part of their daily workflow.
"At team.blue , our commitment to caring for the environment and each other is at the heart of everything we do. Our latest impact report showcases our ongoing ESG efforts and ambitious sustainability goals. Want to learn more about our commitment to making a positive impact? Check it out here."
Everyone deserves an independent and autonomous place on the internet. Whether this is a blog about your world view or the entire infrastructure of your company; control belongs to you. At TransIP we make advanced solutions easy and clear. As a novice techie, this allows you to learn a lot, and quickly release more advanced set-ups. As a diehard techie, our smart solutions allow you to do what you want to do faster: build your own things!
Offices: Vondellaan 47, Leiden, Zuid-Holland 2332 AA, NL
Everyone deserves an independent and autonomous place on the internet. Whether this is a blog about your world view or the entire infrastructure of your company; control belongs to you. At TransIP we make advanced solutions easy and clear. As a novice techie, this allows you to learn a lot, and quickly release more advanced set-ups. As a diehard techie, our smart solutions allow you to do what you want to do faster: build your own things!
Offices: Vondellaan 47, Leiden, Zuid-Holland 2332 AA, NL
