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Full-time
bachelor degree
Medical Insurance, Dental Insurance, Vision Insurance, Company-paid Life Insurance, Disability Insurance, Paid Parental Leave
Posted 32d ago
~40 hrs/week
Responsibilities
Responsible for executing and analyzing CRM campaigns across email and SMS channels using Bloomreach CDP to drive customer loyalty. The role involves creating customer segments, monitoring engagement metrics, and providing data-driven recommendations to improve retention and lifetime value.
Requirements
Requires a Bachelor's degree in Business, Statistics, Finance, or equivalent experience with 1-2 years of experience in Retail Analytics. Proficiency in SQL is required, while experience with Tableau or Alteryx is preferred.
Full job description
Overall Job Summary
This role is responsible for conducting analysis, measuring impacts, and making recommendations in support of our customer loyalty program and other Marketing initiatives. This includes identifying opportunities and answering business questions related to our loyalty customers and their shopping behavior.
Essential Duties and Responsibilities (Min 5%)
Support the Email Marketing Manager in the day-to-day execution of email, SMS, and lifecycle campaigns within Bloomreach CDP.
Build, QA, schedule, and deploy CRM campaigns, including promotional sends, triggered campaigns, refill and reorder communications, autoship communications, winback campaigns, and customer lifecycle journeys.
Create and maintain customer segments using behavioral, transactional, product, prescription, autoship, and engagement data.
Pull campaign audiences and ensure customer targeting logic is accurate, compliant, and aligned to campaign objectives.
Monitor CRM campaign performance, including delivered sends, open rate, click rate, conversion rate, revenue, AOV, unsubscribe rate, SMS opt outs, and other key engagement metrics.
Build recurring reports and dashboards that help the CRM team understand performance by campaign, segment, lifecycle stage, product category, animal type, and customer type.
Analyze customer behavior to identify opportunities to improve retention, reorder rate, autoship adoption, customer lifetime value, and campaign efficiency.
Partner with Creative and Marketing partners to ensure email and SMS content matches campaign strategy, offer details, audience targeting, and brand standards.
Support A/B testing for subject lines, creative, offers, send timing, personalization, segmentation, and lifecycle journey optimization.
Maintain CRM campaign calendars, production timelines, documentation, naming conventions, and campaign tracking processes.
Help troubleshoot Bloomreach data, segmentation, campaign setup, reporting, and deployment issues.
Partner with Analytics and Ecommerce teams to connect CRM performance to broader business outcomes, including Rx orders, autoship starts, retention, and revenue.
Proactively identify customer trends, campaign insights, and optimization opportunities to share with the Email Marketing Manager and broader Marketing team.
Required Qualifications
Experience: 1-2 years’ experience in Retail Analytics or related Business experience. Experience working with marketing programs a plus.
Education: Bachelor’s Degree in Business, Statistics, Finance or equivalent experience. Any suitable combination of education and experience will be considered.
Professional Certifications: None required
Preferred knowledge, skills or abilities
Experience with SQL (in the context of conducting analysis) required
Experience with Retail POS or Loyalty Program Data
Experience with Tableau, Alteryx, or any programming languages a plus
Proficiency in Microsoft Office products
Speak, read, and write effectively in the English language
#allivet
Working Conditions
Normal office working conditions
Physical Requirements
Sitting
Standing (not walking)
Walking
Kneeling/Stooping/Bending
Reaching overhead
Lifting up to 20 pounds
Disclaimer
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.
Company Info
At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.
Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.
For more than 85 years, Tractor Supply has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 296 on the Fortune 500. The Company’s more than 52,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.
As part of the Company’s commitment to caring for animals of all kinds, Tractor Supply is proud to include Petsense by Tractor Supply, a pet specialty retailer, and Allivet, a leading online pet pharmacy, in its family of brands. Together, Tractor Supply is able to provide comprehensive solutions for pet care, livestock wellness and rural living, ensuring customers and their animals thrive. From its stores to the customer’s doorstep, Tractor Supply is here to serve and support Life Out Here.
As of June 28, 2025, the Company operated 2,335 Tractor Supply stores in 49 states and 207 Petsense by Tractor Supply stores in 23 states.
Offices: 5401 Virginia Way, Brentwood, TN 37027, US · 151 Tractor Drive, Macon, GA 31216, US · 100 Raines Drive, Franklin, Kentucky 42134, US · 12851 Dovers Street, Waverly, Nebraska 68462, US · 320 Enterprise Drive, Pendleton, Indiana 46064, US
For more than 85 years, Tractor Supply has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 296 on the Fortune 500. The Company’s more than 52,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.
As part of the Company’s commitment to caring for animals of all kinds, Tractor Supply is proud to include Petsense by Tractor Supply, a pet specialty retailer, and Allivet, a leading online pet pharmacy, in its family of brands. Together, Tractor Supply is able to provide comprehensive solutions for pet care, livestock wellness and rural living, ensuring customers and their animals thrive. From its stores to the customer’s doorstep, Tractor Supply is here to serve and support Life Out Here.
As of June 28, 2025, the Company operated 2,335 Tractor Supply stores in 49 states and 207 Petsense by Tractor Supply stores in 23 states.
Offices: 5401 Virginia Way, Brentwood, TN 37027, US · 151 Tractor Drive, Macon, GA 31216, US · 100 Raines Drive, Franklin, Kentucky 42134, US · 12851 Dovers Street, Waverly, Nebraska 68462, US · 320 Enterprise Drive, Pendleton, Indiana 46064, US