New York, New York, United States · On-site
$140k–$150k/yr
About The Shed The Shed is a cultural institution of and for the 21st century. We produce and welcome innovative art and ideas, across all forms of creativity, to build a shared understanding of our rapidly changing worl…
Skills: Marketing Strategy, Audience Development, Revenue Generation, Digital Marketing, Social Media Management
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The Marketing Director develops and executes integrated marketing plans to drive audience growth and meet ticket revenue goals for The Shed. This role oversees digital channels, media planning, and CRM data analysis while mentoring the marketing team.
Candidates must have ten or more years of marketing experience with deep knowledge of theater and contemporary visual arts. Proficiency in Tessitura or comparable ticketing software and strong leadership skills are required.
The Shed is a cultural institution of and for the 21st century. We produce and welcome innovative art and ideas, across all forms of creativity, to build a shared understanding of our rapidly changing world and a more equitable society. In our highly adaptable building on Manhattan’s west side, The Shed brings together established and emerging artists to create new work in fields ranging from pop to classical music, painting to digital media, theater to literature, and sculpture to dance. We seek opportunities to collaborate with cultural peers and community organizations, work with like-minded partners, and provide unique spaces for private events. As an independent non-profit that values invention, equity, and generosity, we are committed to advancing art forms, addressing the urgent issues of our time, and making our work impactful, sustainable, and relevant to the local community, the cultural sector, New York City, and beyond.
Job Description
Reporting to the Chief Marketing and Brand Officer, the Marketing Director plays a key role within The Shed’s Marketing & Communications team, which drives local, national, and global visibility for The Shed’s performances, exhibitions, programs, initiatives, and events. The Marketing Director works closely with the Chief Marketing and Brand Officer to develop and manage The Shed’s audience development, and ticket revenue efforts. The position directs advertising, social media, email marketing, CRM, data analysis, and promotional partnerships to draw and engage audiences, meet revenue goals, and differentiate The Shed within the cultural sector. The ideal candidate will be someone who connects deeply with The Shed’s mission to advance contemporary culture, is a strategic and data-driven marketing leader with experience in arts, culture, entertainment, or nonprofit organizations, has an entrepreneurial mindset, and can work collaboratively with colleagues across the organization.
The salary range for this position is $140,000 – $150,000. Compensation is commensurate with experience.
Interested candidates should complete an application and submit a résumé and cover letter in a Word or PDF document saved as the candidate's first and last name through our Career Center. Only résumés and cover letters submitted in this format will be reviewed.
The Shed is dedicated to building an equitable environment that is mixed across lines of difference and strongly encourages applications from Black, Indigenous, people of color, women, transgender, and nonbinary candidates. This position will remain open until filled and until a diverse and qualified pool of candidates is identified. Applicants from populations underrepresented in the arts field are strongly encouraged to apply. Whether you’re new to arts and culture administration, returning to work after a gap in employment, simply looking to transition, or taking the next step in your career path, we will be glad to have you on our radar.
The Shed produces and welcomes innovative art and ideas, across all forms of creativity.
The Shed is a new cultural institution of and for the 21st century. We produce and welcome innovative art and ideas, across all forms of creativity, to build a shared understanding of our rapidly changing world and a more equitable society. In our highly adaptable building on Manhattan’s west side, The Shed brings together established and emerging artists to create new work in fields ranging from pop to classical music, painting to digital media, theater to literature, and sculpture to dance. We seek opportunities to collaborate with cultural peers and community organizations, work with like-minded partners, and provide unique spaces for private events. The Shed was designed to break with the traditions that separate art forms and audiences. By minimizing social and economic barriers to entry, we offer a warm, welcoming space for innovation and dialogue. Embracing technology, we work with creative thinkers and partners to create transformational digital experiences on-site and online. Using our flexible infrastructure and operational capabilities, we can produce performances, exhibitions, events, and gatherings of almost any type in expansive, multiuse venues that allow for social distancing. Driven by our belief that access to new art and ideas is a right, not a privilege, we present engaging experiences and forge deep bonds between our artists and audiences. As an independent nonprofit that values invention, equity, and generosity, we are committed to advancing art forms, addressing the urgent issues of our time, and making our work impactful, sustainable, and relevant to the local community, the cultural sector, New York City, and beyond.
Offices: 545 West 30th Street, New York, NY 10001, US
The Shed produces and welcomes innovative art and ideas, across all forms of creativity.
The Shed is a new cultural institution of and for the 21st century. We produce and welcome innovative art and ideas, across all forms of creativity, to build a shared understanding of our rapidly changing world and a more equitable society. In our highly adaptable building on Manhattan’s west side, The Shed brings together established and emerging artists to create new work in fields ranging from pop to classical music, painting to digital media, theater to literature, and sculpture to dance. We seek opportunities to collaborate with cultural peers and community organizations, work with like-minded partners, and provide unique spaces for private events. The Shed was designed to break with the traditions that separate art forms and audiences. By minimizing social and economic barriers to entry, we offer a warm, welcoming space for innovation and dialogue. Embracing technology, we work with creative thinkers and partners to create transformational digital experiences on-site and online. Using our flexible infrastructure and operational capabilities, we can produce performances, exhibitions, events, and gatherings of almost any type in expansive, multiuse venues that allow for social distancing. Driven by our belief that access to new art and ideas is a right, not a privilege, we present engaging experiences and forge deep bonds between our artists and audiences. As an independent nonprofit that values invention, equity, and generosity, we are committed to advancing art forms, addressing the urgent issues of our time, and making our work impactful, sustainable, and relevant to the local community, the cultural sector, New York City, and beyond.
Offices: 545 West 30th Street, New York, NY 10001, US
