Full job description
About The Recipe Critic
The Recipe Critic is one of the largest recipe websites in the country, reaching millions of home cooks
every month through our website, email, and social media. We create reliable, family-friendly recipes that
people love to make and share.
We're looking for an experienced Instagram Content & Growth Manager to take ownership of our
Instagram strategy and help us continue growing one of the leading food brands online.
This is not an entry-level social media role. We're looking for someone with proven experience managing
Instagram for a business or brand who understands how to build a content strategy, execute campaigns,
analyze performance, and drive meaningful growth.
This is a remote, US-based contract position that will require 15-20 hours per week.
What You'll Do
Instagram Strategy
● Develop and execute Instagram content strategies that support brand growth and business goals.
● Plan and manage content calendars around recipe launches, seasonal trends, holidays, and
campaigns.
● Stay current on Instagram trends, new features, and best practices, and recommend new ideas
when appropriate.
● Identify opportunities to increase reach, engagement, followers, and traffic.
Content Management
● Schedule and publish Reels, carousel posts, Stories, and feed content.
● Write engaging captions that align with The Recipe Critic brand voice.
● Coordinate content launches with our internal team.
● Ensure content is optimized for Instagram performance.
Community Management
● Monitor and respond to comments and direct messages.
● Foster an engaged, positive community around our brand.
● Help identify opportunities for audience engagement.
Analytics & Reporting
● Track Instagram performance and key metrics.
● Prepare weekly reports with insights, recommendations, and opportunities for improvement.
● Use data to guide future content strategy and campaign planning.
Affiliate & Brand Partnerships
● Coordinate affiliate promotions within Instagram content.
● Support sponsored campaigns and brand partnerships.
● Help ensure affiliate content feels authentic and valuable to our audience.
Qualifications
We're looking for someone who has:
● 2+ years of professional experience managing Instagram for a business, brand, or creator.
● Experience developing and executing Instagram content strategies and campaigns.
● A strong understanding of Instagram analytics and performance metrics.
● Experience using data to improve engagement and content performance.
● Excellent writing and communication skills.
● Strong organizational and project management skills.
● The ability to manage multiple deadlines in a fast-paced environment.
● A proactive mindset with excellent follow-through and attention to detail.
● The ability to work independently while collaborating with a remote team.
Bonus Qualifications
● Experience working in the food, lifestyle, or consumer products industry.
● Familiarity with affiliate marketing.
● Experience with Meta Business Suite or other social media scheduling platforms.
● Experience working with influencers or content creators.
● Basic Canva or light photo/video editing skills.
What Success Looks Like
In this role, you'll:
● Consistently execute a thoughtful Instagram strategy.
● Increase engagement, reach, and audience growth over time.
● Keep content organized, planned, and published on schedule.
● Provide valuable insights that help improve performance.
● Take ownership of the Instagram channel with minimal oversight.
Why You'll Love Working With Us
We're a small, collaborative team that loves creating content people actually use. Everyone has a voice,
new ideas are encouraged, and you'll have the opportunity to make a meaningful impact on a brand that
reaches millions of people each month.