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Jobs at Alabama Outdoors (Now Hiring) — 10 open

Alabama Outdoors logoAlabama Outdoors

Community Events Manager

Birmingham, Alabama, United States · Hybrid

Mid level

Benefits: Employee Discounts (30% in-store year round, 50% off AO & AOA Brand) Fun, positive work enviornment Employee discounts Flexible schedule Role Overview The Community Events Manager exists to help Alabama Outdoor…

Skills: Event Planning, Project Management, Community Engagement, Brand Ambassadorship, Partnership Management

Alabama Outdoors logoAlabama Outdoors

Community Events Manager

Mobile, Alabama, United States · Hybrid

Mid level

Benefits: Employee Discounts (30% in-store year round, 50% off AO & AOA Brand) Fun, positive work enviornment Employee discounts Flexible schedule Role Overview The Community Events Manager exists to help Alabama Outdoor…

Skills: Event Planning, Community Engagement, Project Management, Brand Ambassadorship, Partnership Building

Alabama Outdoors logoAlabama Outdoors

Team Lead

Homewood, Alabama, United States · On-site

$12/hr–$15/hr

Mid level

Benefits: Opportunity for growth and leadership development Positive, fun work environment Employee Discounts (30% in-store year-round, 50% off AO & AOA Brand) Referral Bonus ($250 per referral that remains 60 days) Abov…

Skills: Leadership, Guest Service, Retail Operations, Team Motivation, Point-of-Sale Systems

Alabama Outdoors logoAlabama Outdoors

Operations Manager

Mobile, Alabama, United States · On-site

$17/hr–$20/hr

Mid level

Benefits: Above & Beyond Award ($75 gift card) Referral Bonus ($250 per referral that remains 60 days) Employee Discounts (30% in-store year-round, 50% off AO & AOA Brand) Positive, fun work environment Opportunity for g…

Skills: Inventory Management, Warehouse Organization, E-commerce Fulfillment, POS Back-end Systems, Microsoft Excel

Alabama Outdoors logoAlabama Outdoors

Senior Brand Manager & Marketing Strategy

Birmingham, Alabama, United States · On-site

Senior

Benefits: Fun, positive work environment Health insurance Opportunity for advancement Paid time off Vision insurance 401(k) matching Competitive salary Dental insurance Employee discounts Flexible schedule ABOUT ALABAMA …

Skills: Brand Strategy, Campaign Planning, Digital Marketing, Team Leadership, Customer Segmentation

Alabama Outdoors logoAlabama Outdoors

Assistant Manager / Operations

Birmingham, Alabama, United States · On-site

$17/hr–$20/hr

Mid level

Benefits: Above & Beyond Award ($75 gift card) Referral Bonus ($250 per referral that remains 60 days) Employee Discounts (30% in-store year-round, 50% off AO & AOA Brand) Positive, fun work environment Opportunity for g…

Skills: Leadership, Operations Management, Inventory Control, Guest Service, Team Development

Alabama Outdoors logoAlabama Outdoors

Team Member

Mobile, Alabama, United States · On-site

$10/hr–$12/hr

Entry level

Benefits: Above & Beyond Award ($75 gift card) Referral Bonus ($250 per referral that remains 60 days) Employee Discounts (30% in-store year-round, 50% off AO & AOA Brand) Positive, fun work environment Opportunity for g…

Skills: Customer Service, Retail Sales, Point-of-Sale (POS) Systems, Merchandising, E-commerce Fulfillment

Alabama Outdoors logoAlabama Outdoors

Team Lead

Birmingham, Alabama, United States · On-site

$12/hr–$15/hr

Mid level

Benefits: Opportunity for growth and leadership development Positive, fun work environment Employee Discounts (30% in-store year-round, 50% off AO & AOA Brand) Referral Bonus ($250 per referral that remains 60 days) Abov…

Skills: Leadership, Guest Service, Retail Operations, Team Management, Point-of-Sale Systems

Alabama Outdoors logoAlabama Outdoors

Team Member

Hoover, Alabama, United States · On-site

$10/hr–$12/hr

Entry level

Benefits: Above & Beyond Award ($75 gift card) Referral Bonus ($250 per referral that remains 60 days) Employee Discounts (30% in-store year-round, 50% off AO & AOA Brand) Positive, fun work environment Opportunity for g…

Skills: Customer Service, Retail Sales, Point-of-Sale (POS) Systems, Merchandising, E-commerce Fulfillment

Alabama Outdoors logoAlabama Outdoors

Team Member

Homewood, Alabama, United States · On-site

$10/hr–$12/hr

Entry level

Benefits: Above & Beyond Award ($75 gift card) Referral Bonus ($250 per referral that remains 60 days) Employee Discounts (30% in-store year-round, 50% off AO & AOA Brand) Positive, fun work environment Opportunity for g…

Skills: Customer Service, Retail Sales, Point-of-Sale Systems, Merchandising, E-commerce Fulfillment

Alabama Outdoors logo

Community Events Manager

Alabama Outdoors

Birmingham, Alabama, United States • Hybrid

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Mid levelHybrid · 4 days in office

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  • Part-time
  • Employee Discounts (30% in-store year round, 50% off AO & AOA Brand), Fun, positive work environment, Flexible schedule
  • Posted 4d ago
  • ~30 hrs/week

Responsibilities

The Community Events Manager is responsible for planning and executing community-driven events and pop-ups to drive brand awareness and loyalty. This includes managing logistics, building local partnerships, and ensuring all events align with the brand's active lifestyle identity.

Requirements

The ideal candidate is a highly organized, detail-oriented leader who thrives in high-energy, people-focused environments. They must be comfortable working cross-functionally and available to work evenings and weekends as needed for events.

Full job description

Benefits:
  • Employee Discounts (30% in-store year round, 50% off AO & AOA Brand)
  • Fun, positive work enviornment
  • Employee discounts
  • Flexible schedule
Role Overview
The Community Events Manager exists to help Alabama Outdoors show up in our communities in meaningful, memorable ways. This role is responsible for planning, leading, and executing community-driven events that reflect the new AO identity—an active lifestyle brand rooted in people, purpose, and connection.

From large-scale signature events to campus pop-ups and in-store experiences, the Community Events Manager helps ensure AO events feel intentional, welcoming, and aligned with the AO Way.

This role works closely with Store Teams, Marketing, and the Culture & Experience team to bring events to life that drive brand awareness, community engagement, and long-term loyalty.

Core Event Ownership
The Community Events Manager will help lead and support key AO events, including but not limited to:

  • Party on the Porch (AO’s flagship community event)
  • AO Days (store-specific or market-wide brand moments)
  • Campus Events & College Activations
  • In-Store Events (brand launches, community nights, workouts, family events)
  • Pop-Ups & Local Partnerships
  • Community Fitness & Lifestyle Events
  • Seasonal & Market-Specific Activations
Key Responsibilities
Event Strategy & Planning

  • Plan, organize, and execute AO-led community events across multiple markets
  • Help evolve long-standing events (like Party on the Porch) to reflect the new AO brand
  • Identify new event opportunities that align with AO’s active lifestyle focus
  • Build and maintain a forward-looking event calendar for all locations
Community Partnerships

  • Build strong relationships with local gyms, studios, campuses, nonprofits, and brand partners
  • Serve as a key point of contact for community collaborators and event partners
  • Ensure partnerships feel authentic, mutually beneficial, and aligned with AO values
Brand & Experience Standards

  • Ensure every event reflects AO’s updated brand identity, hospitality standards, and culture
  • Support stores in creating events that feel elevated, organized, and welcoming
  • Act as a brand ambassador at events—setting the tone and experience in real time
Execution & Logistics

  • Manage event logistics including staffing needs, supplies, set-up, breakdown, and flow
  • Work closely with store leadership to prepare teams for successful events
  • Partner with Marketing to support promotion, signage, and storytelling
  • Be present and hands-on at key events to lead, troubleshoot, and support
Evaluation & Growth

  • Track event performance and attendance
  • Gather feedback from guests, store teams, and partners
  • Use insights to refine future events and improve execution
Keys to Success in This Role
A successful Community Events Manager at AO will:
  • Create Events That Feel Like AO
    -    Events are warm, organized, people-first, and aligned with the active lifestyle brand.
  • Build Trust With Store Teams
    -    Stores feel supported—not burdened—by events and confident in execution.
  • Show Up as a Leader
    -    Leads from the front at events, brings energy, and stays calm under pressure.
  • Balance Creativity & Organization
    -    Big ideas paired with strong planning, timelines, and follow-through.
  • Strengthen Community Brand Presence
    -    AO becomes known as a brand that consistently shows up and invests locally.

Who This Role Is For
  • Someone who thrives in people-focused, high-energy environments
  • Highly organized, detail-oriented, and adaptable
  • Comfortable leading events and working cross-functionally
  • Passionate about community, lifestyle brands, and creating experiences
  • Willing to work evenings and weekends as needed for events
Execution of Core Events
  • Party on the Porch → Four Minimum Per Year
  • AO DAYS Collabs → Six Minimum Per Year
  • Campus Connection Events → 4 Minimum Per Semester (Eight Per Year)
    - Samford, North Alabama, South Alabama, and UAB
  • In-Store Seasonal Pop-Ups → Flex Depending on Marketing Plans
Plan Internal Structured Events
  • The Leadership Gathering (Formerly Manager Meeting) (4 Per Year)
    ○ Coordinate with Store Support for Monthly Lunch & Learns
  • BHM Collective Meetings (2-3 Per Year)
  • Assist Director of Culture & Experience with SSC Staff Parties

Schedule & Structure
  • Office Schedule: Monday, Tuesday, Wednesday, Friday (30 Hours) 7:30 am-4:00 pm
    ○ Flex Schedule on Week of Events
    ○ One Hour Lunches Each Day
    ○ Remote Work Days as Approved
  • Based in-market with regular travel to all AO locations
  • Reports to the Director of Culture & Experience

Direct Staff Oversight
  • Delegate Specific Needs to Store Support Manager
    ○ Hotel Booking
    ○ Manager Follow-Up
  • Delegate Staffing Needs to Birmingham General Manager
    ○ Birmingham Event Staff Needs
  • Give Leadership Oversight to Store Managers on In-Store Events

Related keywords

Event StrategyBrand IdentityCommunity PartnershipsPop-Up EventsCampus ActivationsMarket-Specific ActivationsActive Lifestyle BrandHospitalityEvent LogisticsBrand AwarenessCommunity EngagementStakeholder Management

About Alabama Outdoors

LinkedInVisit site

Look good. Feel great. Live fully.

Industry
Retail
Company size
51-200 employees
Founded
1975
Headquarters
Homewood, Alabama
LinkedIn followers
1,191

Alabama Outdoors is a lifestyle and active apparel retailer rooted in movement, comfort, and community. Founded in Birmingham in 1975, we’ve spent nearly 50 years evolving alongside the people we serve—shifting from a traditional outdoor specialty shop to a modern destination for everyday movement and style. Today, we curate versatile apparel, footwear, and essentials from brands like Vuori, FP Movement, Rhoback, ON, and HOKA, designed to support real life—from workouts and travel to campus days, workdays, and weekends. With locations across Alabama and knowledgeable local teams, Alabama Outdoors is here to help people look good, feel great, and live fully.

Offices: 3054 Independence Drive, Homewood, Alabama 35209, US · 5467 Patrick Way, Suite 101, Birmingham, Alabama 35235, US · 9 Du Rhu Dr, Suite 305, Mobile, Alabama 36608, US · 119 N Court St, Florence, Alabama 35630, US · 108 Inverness Plaza, Birmingham, Alabama 35242, US

RetailEveryday Lifestyleand ActivewearE-CommerceShoesRetailOutdoors
View all jobs at Alabama Outdoors

About Alabama Outdoors

LinkedInVisit site

Look good. Feel great. Live fully.

Industry
Retail
Company size
51-200 employees
Founded
1975
Headquarters
Homewood, Alabama
LinkedIn followers
1,191

Alabama Outdoors is a lifestyle and active apparel retailer rooted in movement, comfort, and community. Founded in Birmingham in 1975, we’ve spent nearly 50 years evolving alongside the people we serve—shifting from a traditional outdoor specialty shop to a modern destination for everyday movement and style. Today, we curate versatile apparel, footwear, and essentials from brands like Vuori, FP Movement, Rhoback, ON, and HOKA, designed to support real life—from workouts and travel to campus days, workdays, and weekends. With locations across Alabama and knowledgeable local teams, Alabama Outdoors is here to help people look good, feel great, and live fully.

Offices: 3054 Independence Drive, Homewood, Alabama 35209, US · 5467 Patrick Way, Suite 101, Birmingham, Alabama 35235, US · 9 Du Rhu Dr, Suite 305, Mobile, Alabama 36608, US · 119 N Court St, Florence, Alabama 35630, US · 108 Inverness Plaza, Birmingham, Alabama 35242, US

RetailEveryday Lifestyleand ActivewearE-CommerceShoesRetailOutdoors
View all jobs at Alabama Outdoors

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