Job DetailsJob Location: GBDC - Fulton, NY 13069Salary Range: $65,000.00 - $70,000.00 SalaryCompany Overview: MacKenzie-Childs is a leading home furnishings retail company known for its unique design, high-quality products and exceptional customer service. We specialize in offering a wide range of kitchen, entertaining, décor and furniture items that cater to various styles and preferences, ensuring our customers find exactly what they need to make their homes joyful and stylish.
Position Summary
The Digital Marketing Specialist is responsible for the execution and deployment of digital
marketing content and promotional campaigns across E-commerce, Email, and SMS channels.
This role translates business objectives and marketing strategies into compelling customer
experiences that drive engagement, conversion, and retention.The ideal candidate is detail
oriented, highly organized, technically proficient, and eager to continuously learn and adapt to
evolving digital marketing capabilities and consumer behaviors. This individual will play a critical role in improving operational efficiencies, establishing scalable processes, and leveraging data-driven insights to optimize performance and support business growth.
Key Responsibilities
Own the end-to-end execution and deployment of digital marketing content and promotions across E-commerce, Email, and SMS channels, ensuring accuracy, quality, and on-time delivery.
Build and maintain website content, promotional assets, landing pages, emails, and SMS campaigns aligned with marketing objectives and merchandising priorities.
Manage audience segmentation and dynamic content implementation to deliver relevant, personalized customer experiences across channels.
Collaborate with Creative, Technical, Analytics, and external vendor partners to implement new capabilities and ensure best-in-class digital experiences.
Monitor campaign and content performance, analyze results, and translate insights into actionable recommendations that support business goals and continuous optimization.
Maintain a deep understanding of platform capabilities, industry trends, and emerging digital marketing technologies to identify opportunities for innovation and growth.
Ensure quality assurance standards are met across all digital marketing executions, including content accuracy, functionality, audience targeting, and customer experience.
Act as the day-to-day owner of key marketing technology platforms, including Salesforce Commerce Cloud, email service providers, SMS platforms, and third-party content management tools.
Supervisory Responsibilities: No supervisory responsibilities
QualificationsEducation and Experience
1-3 years experience in digital marketing, e-commerce or related fields
Strong analytical skills with the ability to interpret performance data and make recommendations
Exceptional attention to detail, organization and project management skills
Ability to manage multiple, dynamic priorities in a fast-paced environment
Collaborative mindset with strong communication and partnership skills
Special Requirements
After-hours work as necessary to perform fixes
Knowledge, Skills, and Abilities
Must be self-motivated, action-oriented and a go-getter.
Team player and a strong communicator.
Attention to detail and strong analytical and presentation skills.
Proficiency required in Excel, PowerPoint and Word.
Experience in Office 365 and Hootsuite a plus.
Equipment Used: Computer, printer, scanner, telephone, and photocopier.
Salary Range: $65,000-$70,000/annually
Benefits
Competitive salary commensurate with experience
Comprehensive benefits package including medical, dental, and vision coverage
401K Retirement Savings + Company Match
Paid Vacation, PTO and Holidays
Company sponsored life insurance and LTD
Health Savings Account + Company Match
Generous Employee Discount
Verizon Discount
Referral Bonus Program
Opportunities for professional development and career advancement
MacKenzie-Childs is committed to creating a diverse and inclusive environment. We are proud to be an equal opportunity employer and welcome applications from all qualified candidates.