About LullaBellz
LullaBellz is The UK's No. 1 online retailer and one-stop beauty destination for Premium Synthetic and Luxury Human Hair Extensions. We're a social-first brand built around transformation, empowerment and community. Our audience comes to us for hair inspiration, styling advice, relatable content and the latest beauty trends.
Our mission is to inspire confidence. As an IT-girl brand with a “you CAN sit with us” attitude, we combine best-friend energy with big-sister authority. Social media sits at the heart of everything we do, and we're looking for a creative Social Media Executive to help bring our brand to life.
The Role
We're looking for a confident, creative and social-media-obsessed individual to join our growing marketing team. This is a hands-on role combining content creation, social media execution, and brand representation. You'll play a key role in bringing our social media strategy to life, creating and appearing in content, engaging with our community, and helping drive our Employee Generated Content (EGC) across multiple social media platforms.
You'll be comfortable appearing on camera, passionate about social trends, and excited to create content that entertains, inspires and drives engagement.
If you love beauty, fashion, TikTok and content creation, we'd love to hear from you!
What You'll Be Doing
Content Creation (On-Camera)
Create engaging short-form video content for TikTok and Instagram Reels
Film, edit and publish content using tools such as CapCut, Premiere Pro and native platform editing tools
Appear confidently on camera to showcase products, styling tips, tutorials and transformations. You must be comfortable with being the face of the brand!
Develop content concepts aligned with trends, seasonal campaigns and product launches
Create authentic employee-generated content (EGC) that feels native to each platform
Collaborate with the wider marketing and creative teams to bring campaign ideas to life
Stay ahead of social media trends, sounds and content formats
Social Media Execution
Support the day-to-day execution of multiple social media channels including TikTok and Instagram
Plan, schedule and publish organic content
Maintain a consistent posting calendar across key platforms
Support product launches, promotional campaigns and key trading periods
Monitor content performance and identify opportunities to improve engagement and reach
Assist with community engagement and audience interaction
Performance & Insights
Track key social media metrics including engagement, reach, views and audience growth
Share content performance insights with the wider marketing team
Help identify successful content formats and emerging opportunities
What We're Looking For
Essential
Previous experience creating content for TikTok and Instagram
Strong video filming and editing skills
Experience using CapCut, Adobe Premiere Pro or similar editing software
Confidence appearing on camera and representing a brand
Excellent understanding of current social media trends and best practices
Strong organisational skills and attention to detail
A proactive and creative mindset
Passion for beauty, fashion, lifestyle or consumer brands
Desirable
Experience managing brand social media accounts
Understanding of social media analytics and reporting
Experience working within beauty, fashion, retail or e-commerce
What Success Looks Like
Consistent delivery of high-quality, engaging social content
Growth in audience engagement and content performance
Successful support of product launches and brand campaigns
Becoming a trusted and recognisable voice within the LullaBellz community
What We Offer
Competitive salary of £26,500–£29,000 DEO
Hybrid working (3 days in our Manchester office, 2 days from home)
Staff discount across our products
Birthday Day off
Opportunity to work for one of the UK's leading beauty brands
Career development within a fast-growing e-commerce business
A collaborative, creative and social-first working environment
Team events, perks and wellbeing initiatives
Ready to Apply?
If you're passionate about social media, love creating content and feel confident in front of the camera, we'd love to hear from you.
Please apply with your CV and, where possible, examples of social content, TikTok videos, Instagram Reels or a portfolio showcasing your work.